Situational Leadership

Leadership is as much a function of the situation in which the participants find themselves as it is of the characteristic of a leader. (Discuss) The characteristics of a leader are most important; however, one needs to take into consideration that different situations call for different types of leadership. Previous research by Luccier & Achua (2010) states that different situations need different types of leadership. Therefore, leadership, organisational culture, situational leadership, personality and other traits need to be defined. Furthermore, an exploration of the impact of situations in relation to the characteristics of a leader and/or their leadership style shall be discussed, as will argue how this impacts upon the organisation and its leadership. A discussion of what abilities should be displayed by a leader in different situations, especially in education will ensue. Evidence suggests (Palmer 2011) that leadership changes its meaning, revealing different thoughts as well as different viewpoints. It â€Å"is the influencing process of leaders and followers to achieve organisational objectives through change† (Luccier & Achua 2010, p6. Daft (2005) highlights that there is a connection between leaders and followers, and the goals they wish to attain. In other words, leadership affects power or control, and it takes place amongst people, and those people wanting critical change (Richard & Andrew, (2009). Above all, leadership is about motivating â€Å"confidence and support† who are required t o realise the objectives of the organisation (Palmer 2011; Dubrin, 2004, p. 3) A number of writers have defined traits as â€Å"distinguishing personal characteristics† of a leader for example honesty, appearance, intelligence and self-confidence. Luccier & Achua 2010 p 33; Palmer 2011; Samson &Draft 2003) Personality is the mixture (combination) of traits in regards to specific behaviour. In other words, personality is character, and it affects our decisions. (Palmer 2011; Luccier & Achua, 2004, p. 29) Organisation culture relates to a collection of, standards, and understandings shared by members of an organisation, including new members. (Richard & Andrew 2009) In addition, it is viewed as a â€Å"shared mental model† or â€Å"social glue† that brings an organisation together. (Luccier &Achua 2010; p. 70) The staff at a school, led by a Principal should possess such a model. Situational leadership is a theory identified by Harsey & Blanchard (1969) that purports that â€Å"effective leaders are those that reflect greater change in their leadership style in respect to task orientation and directive orientation in support of individual follower’s abilities and requirements†. Fuchs (2007; p. 15) It is also based on the thought that leadership moves between business followers according to the needs of an individual group at a specific time. Sousa 2003) Ministers of Education, Principals and Education Department heads should all embrace this theory, so that they can instigate positive development and/or change in their respective organisations. Leadership style is the mixture or combination of personalities, abilities and behaviours leaders use as they relate with followers. (Luccier & Achua 2010) Observations of followers can suggest the favoured approach or forms of behaviour used by different leaders. (Fuchs (2007) Thus, a school leader would need to know their staff reasonably well to be able to do so. Organisational success is not only influenced by leadership, but, also by the organisation’s vision, cultural mission and support from the public. However, many specialists argue that strong leadership is very important to organisational needs (Richard & Andrew 2009). Above all, effective leaders are ethos or beliefs makers (Luccier & Achua 2010). According to Palmer (2011) leadership is the skill to encourage, impact and inspire staff to achieve excellent work, and states that motivation is measured as a dominant instrument for employers’ improvement. It also helps leaders to realise the types of people in their organisation and inspire them to get involved in developing and improving the organisation. A practical example of this is illustrated in the USA study which indicated that about 77 percent of workers or employees were not satisfied at work, mainly because they felt they were not motivated by their leader (Luccier & Achua, 2010. ). New employees need to be motivated by their leader, which in turn leads to greater job satisfaction and a greater likelihood of organisational involvement. A Principal should make professional development school wide and appropriate to the school, it students and educational context. Effective leaders are responsible for direction and support of every worker, and also assist with conflict resolution. They also have to be outstanding speakers to be able to communicate well so that they can pass on information to staff and also to people outside the organisation (Palmer 2011; Richard & Andrew 2009). In a school, the Principal/Deputy Principal would need to deal with such conflicts, making sure that they are imparcial and fair, free from bias. Leaders serve as role models for employees and are key motivators. Staff members can model honesty, integrity, commitment and other values demonstrated by their leader. (Luccier & Achua, 2010; Palmer 2011) In addition, they are strategic developers which form the organisation’s vision in collaboration with staff and other stake holders. Above all, they are policy producers and decision makers for both staff and organisations (Cited in Palmer 2011 Dubrin, 2004). Decisions can either be right or wrong, and can lead to the success or failure of an organisation, unless guided by a learned, insightful leader. An effective leader should demonstrate values like accountability, transparency, professionalism, commitment, innovation and motivation. Above all, an effective leader should be versatile to be able to cope with global change and new trends in management and leadership. Principals and others in educational leadership roles need to have up-to-date knowledge and be able to utilise it appropriately. Previous research (Luccier & Achua 2010; Palmer 2011) states that leadership efficiency is learnable. Not all leaders represent leadership hat has been learned. Different leadership styles are used under certain conditions according to Dubrin & Dalglish (2001) they draw attention to Malcolm Fraser's experience. He changed his leadership style due to influences on his situation. For instance, Fraser as Prime Minister of Australia, he was exercising authority, whilst also acting as chairman of CARE Australia, his profile was low. For this reason, one can highlight that the situation has an imp act on which leadership style is most effective. The impact can be influenced by both internal and external situations. Also, it may be negative or positive depending on how favourable or unfavourable the employee’s or leader’s perceptions are (Richard & Andrew 2009). Fiedler’s (1967 as cited in Richard & Andrew 2009) point out that leaders’ have essential features. In the same way he establishes the contingency theory as a session of behavioural concepts based on the principle that there is no one preferred way of leading, and that a similar leadership style does not work in all circumstances. This theory is classifying a manager’s leadership style as task motivated and relationship motivated. Fiedler (1967) used the least preferred co-worker (LPC) scale to measure the degree of leadership style. Fiedler’s theory highlights that situations can be placed into three categories, namely high, low and moderate. Fiedler also used the leader match concept to match leaders to situations. For instance, Fiedler points out that task motivated leaders do better in situations that are high, enabling them to concentrate on building and maintaining relationships. In contrast, for moderate situations the relationship motivated is better, so is not as much of a focal point, as in low situations. Task motivated leaders may do well, but they may create a sense of misunderstanding, while relationship motivated leaders will seek consultations and support staff emotionally. The contingency theory is the most researched and advantageous, however, it had been established that it is very difficult to make sure that it has a good influence on most leaders. Furthermore, the total amount of control a eader exerts differs depending on the time and situation. It has been argued that from the situational characteristics, there is a negative connection between LPC score and group performance. Also, it is hard to make a summary about a leader's performance, when leaders are always adapting their leadership style according to changing situations they find themselves in. More research needs to be carried out on the contingency leadership so that it can be flexib le and meet the desired outcomes of modern globalization tests and organisational requirements. The Situational Leadership model (SLM) was developed by Hersey and Blanchard (1996) as cited in Richard & Andrew (2009). It focuses on followers as being the significant component of the situation, and therefore, defines an actual leader's behaviour. Hersey & Blanchard (1996) highlighted the importance of appropriate leadership training, and stress the importance of leaders being adaptive in exact situations. In the case of school Principals, many have not received adequate training to be able to do a productive and credible job. However, experience, maturity and impartiality may be evident and are the reasons for a person being chosen for such a position. Hersey and Blanchard (1996) support the earlier theoretical assumptions from the Ohio State study which reveal that behaviour of a leader can be a combination of two points of view, such as having aspects of being democratic and autocratic. (Luccier & Achua 2010) The SLM is based on four groups which are a mixture of the two dimensions â€Å"delegating, participating, selling and telling† (Dubrin & Dalglish 2001, p157. This model focuses on the readiness of group members and states that â€Å"there is no one best way to influence group members and the most effective leadership style depends on the level of the group members† (Dubrin & Dalglish 2001 p. 156) In addition, employees differ in readiness levels. For instance, there are those that lack enthusiasm for a task due to a lack of appropriate training. These employees lack confidence in the ir abilities. To improve on this, a change of leadership style may be required. Such employees are in contrast to those with high levels of task readiness. These employees, thanks to better training, are secure and confident employees who are able to make decisions and contributions to their organisations. Luccier & Achua, (2010) argued that leaders should develop skills and task should be clearly stated as evident in MacDonald’s Corporation. The leaders in this organisation provide employees with ongoing training, thus constantly upgrading and improving their skills, so that they can be confident when performing tasks. If a teacher/staff member is not well trained in some aspect of their job, i. e. omputer based programs; Principals ought to provide access to such training, without critical outcomes. The leader has the ability to guide the business to greater success and employee participation by developing better relationships within their organisation (Dubrin & Dalglish. 2001) Such a model would be a good one to be adopted by organisations, especially in Swaziland, where employees are low in their task readiness, due to numero us constraints. This is a situation beyond control and cannot be changed overnight, but, it is a possibility in the future. Therefore, the leadership style can be changed to suit or meet different groups. For example, in a classroom situation, a student with impairment cannot change that situation, but a teacher can change teaching methods by differentiating their teaching in order to meet the individual's needs. This model has been demonstrated as being valuable as a foundation for leadership training. (Dubrin & Dalglish 2001) It has been established that before one decides on a leadership style, one has to assess the readiness level of the group members. It also provides leaders with precise guidelines, and not complicated rhetoric unlike the contingency theory. However, Vecchio's (1987) research on 300 teachers and their principals, showed mixed results, advising that this model is only good for staff that are confident. More research should be carried out in different cultures and differing contexts so as to provide appropriate examples for differing settings, so as to get results that will be relevant to contemporary issues and global challenges. (Dubrin & Dalglish 2001) In conclusion, the contingency and path goal theory focus on â€Å"task, authority and nature of the subordinates†; while the cognitive resource theory illustrates that stress is vital to â€Å"how leader’s intelligence is related to group performances† (Fieldler & Garcia1987; Vecchio 1990; Chemers1997 cited in Dubrin & Dalglish p. 163) Principals have a stressful role, therefore, many draw on such resources to be effective leaders. The SLM focuses on the everyday tasks and the effective applications of behaviours the leader employs. Dubrin & Dalglish 2001). The SLM is a more appropriate model, and has demonstrated its impact by addressing culturally diverse organisations, leadership effectiveness in the global context and by its correlating leadership styles and follower relationships. (Luccier & Achua, 2010). The writer believes that SLM is still the appropriate and relevant style for a leader, as it can bring change to a leader’s behaviour as it is conn ected with relationships, which is more important to subordinates for mutual understanding. On another note, culture is very important when leading people, all the situational models originated and were tested in the United States, which may not be appropriate or have the same impact compared to other cultures in Africa, Asia and Europe. Henson and Werner felt (1989) suggest that the culture of an organisation influences how subconscious and conscious decisions are made in it. (Lok & Crawford 2003) Finally, more research needs to be carried out, that will establish an effective leadership style chosen to be appropriate for diverse cultural organisations.

How Do Critical Perspectives On Crime Differ From Traditional Essay

Critical perspectives on crime differ from other perspectives in that they focus on ways people and institutions respond to crime and criminals. Critical perspectives are often called social reaction theories. The different theories covered under critical perspectives include Labeling theory, Conflict and radical theory and feminist theory. Labeling theory states that deviance is not the act itself that a person commits; a deviant label will lead us to be more deviant. Labeling theory is one of the most significant perspectives in the study of criminology. Amongst these theories is the labeling theory which is one of the most significant theories studied. Labeling theory adopts a relativist’s definition, by assuming that nothing about a given behavior automatically makes it deviant. While traditional theories accept the accuracy of official labeling such as the arrest and prosecution, Labeling theory challenges the view and says some people’s behavior is more likely to be labeled deviant than others. Conflict and Radical theories take up where labeling theory leaves off. They argue that law is only controlled by the powerful and that they are often preserved by the dominant, unlike traditional theories that promote the law and stress the positive aspects of it. One area inspired by feminist work is often called gender-ratio; it is the study of female rates is so much lower than male’s rates in violent crimes. Within the feminist theories we have victimization, differences in crimes, Gender Differences, Masculinity. A great deal of focus is spotlighted on masculinity of crimes. Researchers argue that in order to reduce crime men must be socialized more and male dominance must be illuminated. It was noted in Chapter 3 that we already do a good job of raising our girls not to be criminals, however how can we implement this into the masculine side of things. Masculinity and crime is the significant focus of the work of gender-ratio issues. The problem according to sociologists is that crime is essentially a male issue and we need to figure out how we get to it being much less of an issue. Most crimes against women are either produced as a crime against a weaker person or a crime because the criminal is the dominant one. It seems to be a double edge sword. Power-Control theory explains the level of female criminality by examining the gender process of families. It highlights the roles played by women and men in perspective to their class. Power Control theory looks at two primary sections, the first is Patriarchal households in which only the father works outside the home and the mother is left at home to care for the children. In this type of household boys learn the masculine roles and girls learn the feministic roles. The other is egalitarian, in which both the matriarch and patriarch works outside the home, therefore the guidance is not there to justify roles which tends to lead to delinquency in both gender children. Although most tests of Power control theory produce mixed results. Feministic theories show us just how unequal women are portrayed in law and society. The main issue with control theory is a mother’s occupational place vs. a father’s occupational place in the family. It focuses on the balance of power and control and how this affects the child’s preferences for risk taking. Criminal law divides murder and non-negligent manslaughter into four subgroups: first degree murder, second degree murder, voluntary manslaughter and involuntary manslaughter. Some of the patterns described in our book include geographic patterns in which is chronicled with data statistics. It focuses on the different regions and shows the highest statistics in the South, with the Northeast and Midwest being low to mid. According to data the highest weapon used in homicides are handguns at 68 % with knives and blunt objects at 13%. Researchers say that the south is the highest percentage of crime due to the high temperature and crowded urban areas. According to our book (P200) an adequate explanation of homicide and aggravated assault must answer the following questions: Why does the United States have a higher homicide rate than any other industrial nation? This is answered by research that provides data that the United States has more inequality than other nations and thus this pro duces more crime. There is a vast difference between the rich and the poor. The other reason or answer given to this is that in the United States more handguns are owned, and since handguns are the major cause of homicides, this also contributes to the higher rates. Within the United States, why are homicide and aggravated assault rates highest in the urban areas? This is best answered with Social  disorganization, anomie and strain theory help explain why crime in general is higher in urban areas; this includes higher populations, denser areas of habitation, household overcrowding as well as dilapidated living conditions. There is also a chance of higher unemployment rates. Why do men commit almost all homicides and aggravated assaults? The masculinity theories were brought up in chapter 9, but this question is answered as this seems to be shaped in adolescence and the need for boys to grow up stronger and better than women who are looked upon as less dominant. Poverty also interacts with masculinity, the competitiveness in families and social groups. Why do African-Americans and other people of color have high rates of homicides and aggravated assault, both as offenders and victims? This question is explained in similar ways to those above. It has been a question full of hard emotions and personal opinions. It could also be construed as a racist or stereotypical question. Because it is such a touchy subject most researchers go about it in explaining how minorities have criminogenic structural and ecological factors which cause their crime rate to be higher. There is social disorganization stress, the stress of being deprived and discriminated against. Also listed are negative family and school experiences along with the peer pressure from other deviant youths that are common in the urban areas. All of these factors separate may not have much effect, but together it proves to be the perfect combination to put African Americans, especially y oung African Americans at a higher risk for crime. For which two types of violent crime are women’s rates of victimization much higher than men’s victimization rates? At what rates are women victimized for these crimes? Describe cultural myths supporting rape and battering that are discussed in the text Rape/sexual assault and domestic violence/violence committed by intimates are at the top of the list for crimes committed against women more than men. (P220) Our book states that women represented 89% of all sexual assault crimes and 79% of aggravated assaults. Many of the cultural myths are involved in overseas and third world countries which see women as possessions or less than worth compared to a man. In India, as well as Pakistan Dowry deaths which claim the lives of thousands of women are committed daily. These deaths are sanctioned as legal or usually overseen by law enforcement with payment. Dowry deaths are committed against  a bride by either a husband or the husband’s family because the bride’s dowry was not paid as it was supposed to be. Wartime rape and batteries is also high in other countries and often overlooked in the judicial system. Some of the myths involved in these victimizations include women â€Å"like† to be raped or they â€Å"ask† to be raped. Our book uses the opening scene in Gone With the Wind to express one of the many portrayals of women enjoying being sexually assaulted , she is whisked up-stairs against her will, and then is shown with a smile on her face in the morning. The other myth is that women ask to be raped by the way they dress or how they behave. This has been an excuse used by many, even today. The blame does not go on the abuser in these cases but looks at how the woman was behaving prior to the sexual assault. For domestic violence and assaults the women is again said to have â€Å"asked† for the beating by antagonizing the abuser. The woman is blamed for saying or doing something to anger the male and therefore deserved the beating or abuse they received. Women are also blamed because they do not leave the abuser when they have a chance to leave, nor do they press charges when they often have the chance to. Women normally do not leave abusive spouses because they are often the sole providers, women have children and often no money to leave or pay for housing anywhere or legal fees to divorce or put restraining orders on abusers.

Marketing Audit Analysis of Bmw

Marketing audit analysis of BMW. The marketing audit has certain similarities to a financial audit in that it is a review of your existing marketing activities. Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing activity, enabling you to assess past and present performance as well as to provide the basis for evaluating possible future courses of action. Because the business environment is constantly changing, the marketing audit should be used as a reference tool, with constant updates reflecting changes in the external environment and your own internal business experiences. Internal Marketing Audit Internal auditing, as defined by the Institute of Internal Auditors (IIA), is â€Å"an independent, objective assurance and consulting activity designed to add value and improve an organization's operations. It helps an organization accomplish its objectives by bringing a systematic, disciplined approach to evaluate and improve the effectiveness of risk management, control, and governance processes. † Independence is established by the organizational and reporting structure. Objectivity is achieved by an appropriate mind-set. The internal audit activity evaluates risk exposures relating to the organization's governance, operations and information systems, in relation to: * Effectiveness and efficiency of operations. Reliability and integrity of financial and operational information. * Safeguarding of assets. * Compliance with laws, regulations, and contracts. Based on the results of the risk assessment, the internal auditors evaluate the adequacy and effectiveness of how risks are identified and managed in the above areas. They also assess other aspects such as ethics and values within the organization, performance management, communication of risk and control information within th e organization in order to facilitate a good governance process.

Justin Martyr Research Paper Example | Topics and Well Written Essays - 3000 words

Justin Martyr - Research Paper Example Introduction Justin is one of the most significant Greek apologists of the second century. No one actually knows his exact date and place of birth. The Apologies (the First and the Second Apology) and Dialogue may indicate his time and place of birth. Most people indicate that he was born around 100 AD. However, his place of birth is not clearly known, some indicates that Justin was born of pagan parents in Palestine around 100 A.D. and died as a martyr in 165 A. D. Others indicate that he was probably born in Flavia Neapolis (Nablus) around the same time. In the Dialogue, he narrates of his conversion to Christianity. This is after he had experimented with several Greek philosophies such as the Pythagorean, Peripatetic, and Stoic1. As a Christian, Justin continued to travel as an itinerant teacher. He was devoted to defend Christianity during his travels. Upon arrival in Rome, Justin established a school there. However, he was denounced by his adversaries and martyred in 165 along w ith other six companions. It is important to note that only three of Justin’s have survived despite the fact he was a creative writer. These works include his Dialogue with Trypho (the Jew) and his two Apologies against pagans. The Dialogue with Trypho is the most ancient apologetic against the Jews, and it was written after the two Apologies. However, a portion of the introduction has been lost2. Life Justin Martyr’s life, birth, and death details are relatively sketchy and obscure. Any understanding of Justin’s life must be assessed from various sources such as his works (the first apology, the second apology, and the dialogue with Trypho) and from ancient writers (Tatian, Irenaeus, and Eusebius) who mention Justin in their works3. Justin was born probably around 100 CE in Nablus (a Roman colony established when the Second Temple was destroyed near the Shekhem’s ruins). In the Dialogue, he asserted that he was of Samaritan origin; however, he might have been probably indicating his geographical roots. This is because he indicates in the First Apology that he belonged to one of the countries that did not get the revelation given to the Samaritans and the Jews. He also asserts that he was educated and raised as an uncircumcised pagan in the Dialogue4. Justin sought truth in four main philosophical schools (Peripatetic, Platonist, Pythagorean, and Stoic), and he was very much convinced that Christianity led to unambiguous and complete truth. After he was converted, he established an influential school in Rome. He became a devoted educator and defender for Christianity5. In the Dialogue with Tryphon, he states that he first placed himself under the Stoic. However, after sometime he recognized that he did not learn anything about God, and that his master did not have anything to teach him on the subject. The Peripatetic man welcomed him but after a while, he requested for a fee; this scenario proved to him that the man was not a philos opher. The Pythagorean man declined to teach him anything; Justin had to learn first astronomy, music, and geometry before anything else6. Finally, the Platonist delighted Justin for some time. These accounts

The significance of a designed product (Product Design) Essay

The significance of a designed product (Product Design) - Essay Example Normally, product designing is being carried out by engineers and highly-skilled designers and usually engages with the people in the marketing, business, or even in military in order to gather inputs that would help build the physical product. Product design is a component of a much comprehensive term called â€Å"product development†, which comprises the creation or organization of the product requisites, the basic idea of the product, and product evaluation. Product has long been resorted to as a means of systematically creating a physical product. As a matter of fact, it is being employed during the earlier eras to help plan the overall design and functions of artifacts. The significance of a designed product can be dated back as to the Mozambique period or even earlier. Thus, there is a rich historical importance the ties up product design and artifacts together. Today, the influence of product design has thrived even more. Product design is widely used in STEM fields, es pecially in the natural sciences and engineering. Today, many technology companies around the world are investing huge amounts in product design in order for them to increase their value in the market (Chitale and Gupta 2005). They are also using product design to influence or indirectly manipulate revenues. However, this revenue-focused design is largely applicable to computer products and not significantly on artifacts. This paper focuses on the significance of product design or designed product in the creation of artifacts. In particular, we will focus on a piece of furniture known as the â€Å"Throne of the Weapons† – an influential design made to order by Bishop Dinis Sengulane of the Christian Council of Mozambique, and was designed and created by Kester. Thus, the â€Å"Throne of the Weapons† is also called â€Å"The Kester’s Chair.† We will look at the nooks and crannies of the design of this amazing piece of artifact and draw inferences an d insights on how product design helped work out the entirety of the product. History of the â€Å"Throne of the Weapons† The â€Å"Throne of the Weapons† is a piece of artifact built by Kester from abandoned firearms. He created the sculpture by attaching different types of firearms together. Since 2002, the sculpture is under the care of the British Museum. Many considers it as the British Museum’s most expressive piece of art judging from the perspective that the object has been presented in a more extensive myriad of ways than any other piece of artifact (BBC 2013). The majority of the sculpture’s composition is composed of decommissioned weapons from the Mozambique Civil war that took place between 1977 and 1992 (BBC 2013 2013). Just for a historical background, the Mozambique War killed nearly a million lives and internally dislocated 5 million people. Thus, in essence, apart from its form is the significance of its historical background: the sculpt ure resembles both the unnatural catastrophe of the war and the victory of the people. The

Final Exam Assignment Example | Topics and Well Written Essays - 1750 words

Final Exam - Assignment Example You use the following article from ABI/Inform Complete in your research paper: Teaching Managers to Appraise Performances by Donna L. Mitchell and Esther Green in Nursing Management, Mar. 1996, Vol. 27, Issue 3, pages 48-49. The URL for the journal ishttp://www.nursingmanagement.com. How would you cite it in APA 6th edition format? If you were researching telecommuting and its effect on productivity and your search using the search term, telecommuting, produced too many irrelevant results, how might you change your search statement to cover the key concepts more thoroughly and find the most relevant search results? Your small business is the support unit for various learning software products sold by other vendors and purchased by academic institutions. With the increasing popularity of these software solutions, growing your business requires reviewing current research and information on new products, product performance, and statistics on the market. What type of resource will best keep you up-to-date? You are doing research on the use of mobile technology such as cell phones or PDAs in patient care. Which of the following groups of subject terms would be the best for searching the subject field of a health database like Health Source: Nursing/Academic Edition on this topic? You are using a chapter from an edited book in your research paper. Published in 2007, the book is called The Handbook of Mentoring at Work and is edited by Belle Rose Ragins and Kathy E. Kram.

Contemporary Issues in Business and Management Essay

Contemporary Issues in Business and Management - Essay Example The external business environment includes demographic, social, cultural, political, legal, economical, technological, and environmental factors. The environment in which an organization operates, significantly impacts every aspects of the business. The business strategy, marketing strategy as well as the operational strategy of a company is highly dependent on its external business environment. In addition, the internal functions of the business are also impacted to a large extent (Lamb, Hair and McDaniel, 2010). In the same way, corporate culture is also a crucial factor for a business to operate efficiently in the market place. According to Daft (2009), corporate culture acts as the most important mechanism for attracting, retaining and motivating the talent. In the similar manner, different scholars have laid emphasis to the fact that a company’s value is dependent upon the way people are treated in an organization (Daft and Marcic, 2010). In this study, we will try to unc over the importance of business environment and corporate culture in an organization. The company chosen for conducting the study is Nokia and according to the report Nokia is currently dealing with issues pertaining to external business environment and corporate culture. This study will also underpin how the company is dealing with these prevailing situations. Now getting further deep into the study, a brief overview of Nokia is presented below. Nokia: A Brief Overview Nokia is a Finland based multinational company that operates in the field of information and communication technology. The company was founded in the year 1865 and is presently headquartered at Keilaniemi, Espoo, Finland. The founders of the company were Leo Mechelin and Fredrik Idestam. From the date of its incorporation, the company has always tried to offer customers with high product value (Bontje Musterd and Pelzer, 2011). In addition, the company also aims to connect the whole world with their technology offeri ngs. Such intentions also reflect in their tagline which states â€Å"connecting people†. The principal products of the company are portable IT devices and mobile telephones. Apart from that, Nokia also sells different type of games, application, media, music, and messaging platform through the company’s OVI platform. Similarly digital map and navigator services are also provided without any cost through Navteq, which is a wholly owned subsidiary of Nokia. The company is divided into three divisions namely mobile phones, mobile solutions, and markets. The mobile solutions division is responsible for overseeing Nokia’s portfolio of mobile computers and Smartphone, whereas the mobile phone division is responsible for administering the product portfolio of mobile phone. The market division looks after the supply chain and distribution activities (Yahoo Finance, 2012). The company has also entered into various strategic alliances which helps them to cater to diversi fied customer base and large geographical locations. Vertu, Navteq and Nokia Siemens networks are some of the strategic alliances of the company (Plunkett, 2009). Some of the major competitors of the company are Samsung, Apple, HTC, Motorola and the local players of the market (where Nokia is having its operations). Until 31 December, 2011, the company had an employee strength of 130, 050. As of financial year 2011, the company

Recession and Cosmetics Demand Research Paper Example | Topics and Well Written Essays - 1000 words

Recession and Cosmetics Demand - Research Paper Example Therefore a decline in their real income makes goods and services relatively expensive. In economics demand is influenced by a number of factors and this include price, price of substitutes and income. For a normal good as the price of this good increases then the demand for this product declines, assuming that all the goods in an economy are normal goods and that cosmetics are substitutes to highly luxurious goods then it is evident that a decline in the income of consumers will result into a relative increase in the price of the luxurious goods which will be substituted with less expensive cosmetics. This is referred to as the substitution effect, the following diagram shows the effect of an increase in price on the demand. Consumers want to maximize their utility, in order to maximize utility consumers want to increase the total units of goods consumed, however the total units of goods and services purchased is determined by the budget line and the indifference curve, for this reason therefore the decline in income results into a decline in the real income and therefore consumers will only purchase a few units of goods, in order to maximize utility the consumer will opt to purchase... The article states that the employment level and investment in the cosmetics industry increases in a recession, this can be explained by the multiplier effect, as the level of demand increases as discussed above investors anticipate higher demand and as a result they invest more, more investment mean that the level of employment in this industry will increase. Therefore investment is influenced by the high demand in this industry. This scenario can also be explained by the inferior good concept, the demand for inferior goods decline as the income of consumers increases, at a certain level of income consumers no longer demand the inferior goods and therefore it is true to state that as the income level declines the inferior good demand increases, the following diagram shows the changes in the demand curve as income increase for an inferior good: From the above diagram it is evident that as the level of income increases the demand increases however at a certain level of income an increase in income will result inot a decline in demand. For this reason therefore cosmetics especially lipstick can be considered as an inferior good whereby during economic hardships and the level of income is declining the demand for this good increases, it is also true that when income increases the demand for this good declines. Conclusion: From the above discussion it is evident that the article states that the cosmetic industry does not change as expected, in the first case we associate cosmetics with the theory of inferior goods whose demand declines as income increases and therefore demand may increase as the level of income declines in a recession. Consumers also experience an increase in relative prices as their real income declines, this means that as consumer

Revenue Drivers and Overview of the Strategies at Google Term Paper

Revenue Drivers and Overview of the Strategies at Google - Term Paper Example Google with it revenues reported at $3.21 billion for the quarter ending at December 31, 2006, an increase of 67% compared to the 4th quarter of 2005, this company is fast growing with its philosophy of delivering more than what is expected. Google on its expansion spree in the international front has led them to gain access to new partners and growing, thereby delivering targeted and measurable ads. Positioning helps a company create a perception in the minds of the target audience in the market amidst its competitors. Google s positioning comes across evidently in the philosophy of focusing on their end user by using simple interfaces protecting the privacy of the individual and having advertising restricted only ones relevant to the search. The ability to customize Google in over 100 languages shows their continuous improvement in the quality of service making Google more accessible for a variety of people. 1. Target Audience: Google is a high-quality service which can be availed by anybody who is seeking information that can be accessed from anywhere. They now have broadened their target segment by introducing customized homepages in several languages. 2. Defining the service: The Company believes in providing its audience with an experience redefining the way individuals, businesses and technologists use the Internet. The service examines a whole host of web pages to return relevant information of one's search. ...From Images to phone numbers to airline flight info to categories in the Open Directory to a spell checker to translating web pages, Google makes a perfect search engine sometimes even categorizing adult content.3. Target Audience perception: The millions of users now perceive 'life to be a Google query'.4. Competitive positioning: Custom libraries created by Google help them cut down their cost by about 50% thus making them more productive than their closest competitors like Amazon, eBay, Microsoft, and Yahoo. As a result of its superior technology systems, competitors need to spend 4 times as much to catch up.  

Marketing Plan For NCR Research Paper Example | Topics and Well Written Essays - 2000 words

Marketing Plan For NCR - Research Paper Example Monopolists also need to increase awareness of their goods to the market. This is because; if they introduce new products to the market, they will only make it known to the consumers by marketing it. Thus, every business in the economy markets its products and services to the public. In order to market products effectively, a business needs to prepare a marketing plan that will guide it to achieve its objectives. The marketing plan for NCR Company focuses on the way in which it can attract new clients for its services. The plan will analyze the company’s market, its competitive environment and the financial market. The Mission of the marketing plan is to work on diversifying the services offered in order to increase the number of clients served by the company. The company also has a number of goals and objectives that guide it. The company aims at ensuring that the quality of services offered has increased, and the customer base has been improved. In addition, the company also aims at ensuring that customer satisfaction has increased and, that the company’s profits have increased. The industrial analysis of the market can be judged as wide and mostly composed of investors and established people in the market seeking credit offers. The major needs of the market include loans, credit and funds at a lower interest rate. In addition, the market also demands financial advice from the company. Individuals need to be advised on how to make sound investment decisions. The market trend can be given as rising and smooth. A smooth market trend implies that governments have implemented favorable fiscal and monetary policies. On the other hand, it also implies that supply and demand forces are attractive and normal. Therefore, it implies that the business can regulate its prices and consequently affect customer purchases. Therefore, the business can be able to predict the future of its operations. The analysis of the porters 5 Forces, the threat of new entrant s is the major force affecting the industry. This is because; there are many potential industries that are joining the finance industry. In addition, since there are no barriers to entry, it is very easy for other business to join the industry and increase competition. On the other hand, the threat of substitute products and services is very low since; all businesses in the industries deal with the same products and services. Therefore, the business faces very low competition from substitute products. The bargaining power of both suppliers and buyers is high since, buyers bargain for low fee for services offered while, suppliers bargain for high prices for the services that they offered. Market Analysis The targeted market includes customers that want to invest in the market (Luther,  2001). It also includes customers that business organizations that are normally engaged investment activities. On the other hand, all customers wishing to obtain funds on credit also form part of the target market. The company mainly targets people in the urban areas or highly industrious places. This is because; it is in the urban areas that there is a high demand for finances. In addition, in the urban areas there are many business organizations that are willing to borrow funds on credit in order to expend their operations. Statistics show that; approximately 2500 business organizations are targeted by the business and 5000 business individuals. There are also other miscellaneous additions that involve individuals and businesses that may borrow money

History of nonprofit organizations Essay Example for Free

History of nonprofit organizations Essay The history of the nonprofit organizations in the US is dated back to the mid of 19th century. They came as important tools to look after the effects of the slavery activity. Generally, a non-profit organization is an organization with a legal constitution whose creation is by private people/persons or elsewhere organizations without any fundamental representation within the government activity. At the epochs of globalization effect in early 20th century, the subject matter of nonprofit organization became yet a more featured activity. This was at the realization that the central government could not serve to solve most of the people’s problems. Even the existing national and international organizations had their roots to serve the interest of capitalists more than the general human population. To strike a counterbalance to this irrationality, development of these organizations was biased in fostering development, providing humanitarian support and aiding in development sustainability. Their development came inform of various types with interest in different areas of humanity. Depending on the purpose and role to serve and play in the society, development of these organizations is fundamentally made to provide an environment for support into different spheres of humanity. At one view, they engage in designing and implementing projects which are related on development. This provides the conventional understanding of them in providing development support to the community. Their classification within US is in terms of development oriented, international, community based or even national organizations. Their purposes are different and mainly depend on the kind of service they provide to the society.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nonprofit organizations in the US can as a refuge to the long suffering of human beings at different levels. They came to bridge the gap of inefficiency which was provided by the political and governmental structures within the US governance system. Their basic aim is to provide various conditions which are solemn to providing various support structure to improve the human population. Their method of activity is also diverse coming in form of lobby groups, initiative programs above community-based activities for service to the people. The basic rule with all non-profit organization in US and the general world is that they are strictly not made to make profit benefits in their foundations. They should service the interest of the community in line with their activity to ensure high standards of service output. The nonprofit and non-benefit nature of these organizations is provided by the legal structure of the Federal Legal system which recognizes their presence and roles before instituting various legal parameters. At the individual/internal capacity, they are guided by various legal autonomies within  Ã‚   constitutional framework that embody their activity. They are free from the authorities of international laws. (Hall, 22)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Generally, their role and purpose is diverse and depends on the basic purpose for their formation. However, the basic purpose is to provide service to humanity by confronting various issues that affect the human population. Either, their development is only made to serve the interest of a specific population of the people in which they are instituted. In the US, nonprofit organizations come in a huge number making more than 600, 000. In regard to their functional outlay, they are instituted for environmental conservation, human rights encouragement and observance, taking care and improving the inequalities within the disadvantaged societal population, or even having an agenda on corporate representation to the society. They rise as corporations to provide refuge to the human population by acting on provision of the basic inequalities allied to the society. They aim at providing structures that provide support in the well-being of the society. It seeks to provide autonomy in the observation of well-founded societal image before driving the society to attainment of its mission. Key guiding principles.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Due to the diversity of culture and operations by these organizations, some principles help as guide for their activity. At one point, the principles provide rationality in the support of equality in the basic corporate governances which help to ensure observation of the conventional purpose allied to their formation. Firstly, all non profit organizations are to be guided by the principle of optimal costing. This is in the realization of their nonprofit nature which provides support for the most adequate costing system. Costing is observable in the budgeting systems which help to provide a support for the best cost parameter.   Budgeting involve the control of funds to ensure the most adequate use of their financial authorities. Costing principle is guided by their non-profit/benefit nature which prevents any financial advantage in terms of profit or benefits to any party. The Federal Law recognizes the importance of costing principle in these organizations before instituting various laws and regulations to guide them in their support for the most optimal interest to the community in service.   This principle is fundamentally obliged in internalizing the cost parameters in the organizations financial outlay in terms of their grants, cost of contracts, financial utilization and allocation and any other fundamental activity allied to the costing system. The aim of the principle is to provide a concrete share of the cost liberation by federal government in the administration process of the non-profit organizations within its framework. Either, the principles help to define in the standards of approach and use in providing structures for adequacy in the financial management and quotations of their costs in activities and processes.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Either, all non-governmental organizations are to be guided by adequate public relations standards. With their role and activity outlay within the society, these organizations should always provide structures for standard relationships with the general public population. This is a basic factor if their role of meeting the societal goals is not to be compromised. Public relations are the basic tools with which various organizations such as charity organizations and foundations use to capture the relative interest of the general public. Through sophistication in the public relations activities, many organizations are able to raise their funds. They use various lobbying techniques to seek financing from the government and other statutory sources. Either, high public relations to interest groups help to provide importance of benefits with their fundamental influences to the social systems and political standards. Either, their public relations support helps to campaign adequately among the human population to achieve their basic missions and goals. (Dimagio, Anheir, 152)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   With the diversity in the activities and mission statement, all non-profit organizations are provided with support by high standards of monitoring process and control of activities. Controlling and monitoring is a basic principle which helps to ensure a coordinated approach in all their activities. All activities and processes are controlled and monitored in order to ensure a support of the basic activity and fulfillment of their service to the general public. This principle provides an oversight into the basic fundamentals that help to ensure a logical collaboration between the various structures of the organization. At one point, controlling and also monitoring seeks to provide accountability for the character and effect of the process and activities. It seems to provide a sanction of coordinated approach with which activities are done according to their optimal requirement.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Non profit organization are free from jurisdiction and control by the federal government unless of very explicit legal controls. As a basic and conventional principle, these organizations are supposed to be out of the federal legal system. The guiding force and regulations should be based on the specific standards and requirements of specific organization. This is by conventional due to the role played by the organizations as a bridge towards the rigidities found in the federal legal system. Either, they should not be allied to the international legal process. The principle of free government control should therefore prevail. Otherwise, any interaction and control by he federal government would betray their mission since majority are founded as lobby groups to act against the federal system legal inequalities.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As an ethical parameter, the funding process and activities should fundamentally be authentic. This should seek to provide an atmosphere for the most adequate income flow. The funding principle is a subject of the costing principle with which the size and scale of funding is to be determined and evaluated in a conventional costing system.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Democracy should always prevail in all activities of these organizations. There foundations are aimed at providing support for the general interest of the public population. They are interest groups which serve stop the basic loopholes and rigidities of the federal legal system. Democracy helps to provide equity and equality in service provision to the public. It seeks to ensure that the interest of the public is seldom at par with the good of the society. This is a preferential requirement which gives the community an optimal opportunity of enjoying basic interest in the community development process. They should invite for free contribution, comment and exercise of the members allied to them.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Either, the performance of their work should be at peaceful and harmonious grounds where no external harassment, intimidation, reprisal and discrimination is to support their basic activities. This helps to formulate standards of activity where they are to act and perform at their most discretional and willing capacity without any external effect. Either, there should be no external influence by the federal governmental which is to provide support for the well being of the society.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Elsewhere, they should be provided with conditions for seeking, managing, receiving and administering their activities in the support of international, domestic and foreign activities and entities.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Equally, individual joining, formations and participation in such organizations should be at the discretion guided by their freedom and rights of expressions, associations and peaceful assembly. This helps to provide standards with which the governmental regulations are not to shape the interest and nature of the organizations.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Since the principles are to provide support for the authenticity and the well being of the society, the governments of democratic countries are to act adequately in the effect of the strong withstanding of these organizations from the inadequate influence of the national systems. The violations of their basic principles should therefore call for a close action by the national government in their effective defense.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The concept of ethics is fundamentally critical in analyzing the management system of the non profit organizations. The Alliance for Nonprofit Management Standards (ANMS) is the movement allied to setting and establishing ethical standards for use and applications by the organizations. Ethical management is closely allied and synonymous to adequate management. Ethical management is a subject of nonprofit organizations leadership which help to ensure a conduct within the gross corporate requirement. It’s a basic support that provides harmony in the institutional framework of these organizations. They help to provide a peaceful coordination in implicit formality to ensure ways and means to safeguard the interests of the stakeholders. At one edge, it helps to provide responsibility and either set the respective ideals in the professional outlay of the organization. On the extreme end, unethical management is what violates the basic principles of nonprofit organizations. Its operations are to provide for a continued inequality in the role they play in the society. Such unethical management is a way of administration and organizational leadership which provokes the legal authenticity of the nonprofit mission statement. Generally, every ethical management is to provide solid protection for the organizations clientele and professional system. Either, such management does not compromise structure for acceptance into adequate system of administration and also the will of guidance to the people. It does not compromise on improving the consistency and also the quality of the life of the individual human population with which it provides service to. Ethical management provides a standard collaboration in the activities of the organizations. Every ethical management is aimed at rationalizing the quality, support and formulating high integrity for capacity building within the organization’s activities. Due to the fragility and the developing nature of the capacity building within these organizations, every epoch of the legitimate leadership standards to provide support for the mission statement of these organizations. Ethical behaviors in the leadership autonomy, helps to provide effectiveness and promotion of capacity building in the functional outlay of these organizations. Ethical management equals ethical standards which ensure a support for standardized capacity building.   Ethical managing is a tool for promoting a better clientele service and activity within the organizational framework. It is an approach which seeks to ensure control of the interest conflict within the organizational function. (Waden, 715)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, unethical management is subject to providing inadequacy in the standards of the organizations activity. This is the leadership activity which destabilizes the functional capacity of the organization. It is a leadership activity (management appraisal) which brings conflict to the organization. Elsewhere, unethical management does not focus on maintaining the basic principle allied to nonprofit organizations. This is the management system which down looks major rules and processes within the organizations which ensure a collaborated approach in service delivery and promotion of efficiency in the organization’s activities. Legal framework   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Generally, non-profit organizations have a lot to do with its legal status. At one level, many states have well provided laws which govern the activity of the organizations. Either, these laws help to regulate the management system and formulate the various requirements for their establishment. The nature of these laws is to provide standards of support for management process which does not overlook the systems of corporate governance. Above the state laws, their internal systems is driven and monitored by authorities which provide support for basic organizational coordination. Above the many legal requirements, these organizations should provide well detailed support of their financial activities. This should have a clear picture in the level of expenditure and also income flow within their transactions. The legal system requires them to have a full support for the governance and management system by providing a layout of their organizational management staff. The legal structure under the federal system also provides the level of structural formulation. It pronounces the legal terms with which these organizations are made to follow in the pursuit of their administration from the legal status portfolio as the tax exemption clause. This provides that the organizations are to enjoy income tax free activities. Tax exemption in US is through Internal Revenue Service (IRS). However, this exemption is only enjoyed by organizations which meet specific statutory requirements which includes, limited spending, safeguard for charity interest in its internal affairs above specifity in its purpose. Tax exemption is required a full commission to the requirement of the nonprofit organization’s activities. (Walden, 719) Deviations from this standard requirement will lead to the withdrawal of the tax exemption requirement.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, the Federal Law has a weak force in providing for charity and non-governmental operations. It fails to substantially provide the basic requirements for what should be done by the organizations. However, lack of strong legal concern does not mean that the state government should run these organizations.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, the basic legal authority of the non profit organizations is bound to be self regulatory without operational influence of both the state and the international laws. The organizations are made to provide their own management system which should not go by the standard of approach and regulation by the state law. However, private control by these organizations is the foremost influence of inadequacies in the fundamental activities. Due to their solidary private control and governance, these organizations will at many a time endure inefficiencies in the administrative prospects. Their private nature is the basic initiative for mismanagement and rebel over many interests at the expense of the federal system laws and regulations. (Til, 54) Governance and board development strategies. With the fragility allied to the activities of the non-profit organizations, governance and board development posits an important factor. Consideration for the most optimal governance and development within such organization should not be compromised. However, essential of board development should provide strategies which helps to ensure the most adequate board system. Firstly, the choice in strategy should not overlook the role of the board. However, the achievement of the goals and missions of the organization should be promoted. This helps to ensure high standards of achieving the standards of the organization. Either, adequate support by the board helps to facilitate a comprehensive support for the roles of the organization. However, supported training to board members should seek to ensure the most adequate governance structure within the organizations. (Axelrod, 142)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nonprofit organizations come as fundamental bodies that seek to refuge the problems allied to the current regime where such organizations have risen falsely with even non-functional activity and performances. The board should therefore reclaim the specific roles they are made to play within the organizations. This is to ensure a richly state of practices. Either, the board has a sublime role to play in the governance of the organization. Unless the society is provided with clarity of the authenticity in the activities within the organization, various stakeholders may not have the will to participate fully in the organization’s activities. The board is allied to a functional capacity which helps to provide strength of the weaknesses born in the institutional and also management capacities.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The boards’ development should therefore provide various strategies which help to give a comparative impression for adequate activities within the organization. This should seek to give directions on strategies and goals for facilitating control on organizational issues. Every governance structure will therefore help to provide a strong coordination of the internal outlay of the organization. The rules of many boards reduce shortly after the registration of the organization where such boards disintegrate out. There functional layout is mostly seen at the growth stage and emergent stage of these organizations. However, they normally posses unclear or even poor definition in the goals of the organization. There is lack of understanding of the governance requirements. The next aspect is the modality of conflict among them and the organizations management.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Therefore, every strategy in board development should perpetuate a board which ensures effective board’s activity. Adequacy in such board should not compromise training of the board members. Training is therefore an important strategy which should be used to overcome the inequality born by the weak board systems.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The board development process helps to ensure a board which helps to coordinate adequately the activity of the organization. For adequacy in the leadership and governance styles within the organization, the board provides an authentic support for the organizational activity. The development process of the organization’s board should use various developmental initiates as strategies with which it will be able to adjust its board development process.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Either, the mission of the organization should be a basic fundamental aspect when defining the nature of the board development. The organizations mission should be the basic tool which helps to shape the nature of the board. Through the mission statement, the characters and the nature of the board will thus be shaped. Elsewhere, the organization program should a basic guiding strategy towards a better coordinated approach for the governance.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A coherent plan of its strategies should guide the organization in developing its board. Since organizational strategies vary with its mission and activity, the package of strategies should seldom be the guiding factor towards the nature of its board.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Governance structure system of the organization plays an important role in defining the nature of activities it plays within the community. Sound governance is very important in defining the scale of attainment of the mission statement. Either, the governance system borrows its authority from the management and the board outlay. Adequacy in the governance plays a predominant role in defining the level with which the organization is able to achieve its goals. Either, the structure of the board defines the standards with which the governance of the organization is to be. (Silk, 76)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By their nature, non profit organizations are formed on private grounds to overseer the interest of the people. Every good relationship between such organizations and the community /public should fundamentally be provided for. Generally, the relationship between these organizations and the community is ideally rationally close. It seeks to create an incentive of participation between the community and such organizations. Elsewhere, lack of adequate relationship between the two would definitely mean standards of high activity and a reasonable state of coordination and surveillance for the community. The interest of the organizations is in the provision of service to the general public. Adequate attempt of coordination between them and the community should be provided as the best initiative which provides grounds for service to the human population. Financial and human resource management A package of basic principles in the financial management, human resource management and fund development act as the guiding rule for these organizations. Financial management is an approach of administration in which the financial inflow and outflow is monitored considerably .This is to ensure that the financial transactions are at the most optimal discretion to provide support for the community. Either, this is aimed at providing the closest relationship between the community and the organization . However, the basic principle is the optimal costing principle which is applied to provide the most adequate system of financial use in the financial system .Optimal costing implies that the financial inflow and outflows is at the greatest capacity to provide support for the use of the finances. Generally poor financial use has been the benchmark in lack of trust to many of the organizations by the community, government and private financiers .Therefore every optimal costing should seek to serve the interest of the stakeholders in the organization. Either, like any other organization, these organizations should provide financial management systems which ensure the right perception by both the internal and external environments. Accountability provides a support for financial management .The internal financial position, standards and figures are used by the internal management to make decisions about the organization .Through adequate disclosures of the financial documents, and the management is able to make the relevant decisions (Linnel, Radoserich, Spack, 48) Generally, these organizations are to maintain their financial accounting in the principle provided by the Generally Accepted Accounting Principles (GAAP). Such provide that financial accounting follow the international standards in support of the financial documents Either all non profit organizations ought to have a system of internal control. This is to ensure that the financial transactions abide by the conventional system of management Elsewhere non profit organizations are supposed to have full provision of reports to the finance management and to be provided to the relevant stakeholders such as financiers. Adequate financial reports are important to every activity of management within the organizations Generally the management should use systems of adequate control on their budgets which ensures adequate control in their budgetary system .Budgeting is very important for every activity allied to the organizations. Financial management also provide a requirement in which the governance structure has clarity in its role play to the organization,s financial management . Adequacy in the role play by individual members provides accountability support for it’s   individual persons. Elsewhere, financial management seeks to provide the basic requirements which may be required by the different donors in the use and the allocation process of the funds .Above all, financial records are to be submitted to any stakeholder in use and control of the organization if need be for effective management. Due to the importance attached to the human capital in these organizations various principles are applied to provide a support for the most functional human capital. Many of the organizations are involved in the provision of service to the human population. To many organizations, the human workforce is large with professionalism and competence provided for all. Therefore, the organizations should not look down to the nature in which the human capital support can be provided to the service output. However, depending on the organization, various principles embody there activities. (Hall, 26) Firstly training and human force development is never compromised. This is in the realization of role played by every upright and experienced work force. They ensure various training programs for their workforce. Within the scope of the workforce management, aspect of planning and design of work for them is highly vigilant. Proper planning and design of work is important in every attempt to reduce conflict between them. Planning is made according to some preferential attributes. Time and again, the organizations provide an adequate support in the employee recruitment process and the selection for new staff. This is via the use of modalities of high competence and management. In all the activities, the rights of employees are never overlooked. This is a principle which applies to all employees of these organizations. It ensures providing support for the workers in enjoying and exercising their contribution to the organization. This is an attempt to provide support for ensuring that workers are not exploited of their resource capital. (Jeavons, 218) Workers exploitation is the main cause of conflict at the working environment. Also, the principle of performance management holds true in these organizations. Performance management involves monitoring of the role played by the workers through surveys and study activities. Performance management provides support for adequacy and optimal performance by these workers to ensure the most optimal output by the workers.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fund development is an important tool in the non profit organizations. Such organizations are allied to formulating various fund development strategies. Fund development implies the system of approach in creating funds and using supporting tools for creating their donation. This helps to provide support for fund raising and using methods to attract funds from the donors and finances. Fund development uses the tool of public relations to create fundamental environment with which such financiers can be motivated to run the organization. Fund development is a management attribute which seeks to investigate the financial support system so that adequacy in the organizations funds can be ensured. Since this is a management process, it uses basic tools and approaches which provide support for the highest funding. Fund development will help to provide the organization with a relieved workload and hence avoid not meeting financing deadlines. This is an important aspect in the management structure since it is the driving force of the organization towards its goals achievement is the level of funds.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Financial and human resource management, and also fund development are closely interrelated. Firstly, these are system of management and governance of the organization which provide the most adequate corporation in the organizational structure to provide an authentic goal and mission achievement. The success of each implies and promotes the success of the other. At one level, good fund development is allied to financial management where the tools of financial management are used to adequately apportion and budget for the collected funds. Either, all the activities that include financial management and fund development are provided by an adequate structure of human resource. This provides a support for the adequacy into the activities of the organization. Human resource package is fundamental in defining the nature of performance of all the organizations activities. Emerging practice in non profit organizations.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Currently, the non profit organizations’ activities have had a diverse state of practices that are emerging out from the conventional outlay of the organizations in the US and the world in general. These practices have been key pillars in providing a support for the most authentic system of support for the future of the organizations. The sector is perhaps having a brighter future when its activities and processes are under a good system of practices.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Firstly, policy and framework on the legal parameter guiding the organizations have been developed on fountain grounds. Adequacy in the legal policies is a fundamental subject in providing adequate support for their performance. Policies ensure a coordinated approach in the standards of the organization legal framework which ensures that conflict is reduced between the organizations activities in terms of its structures and stakeholders. Through a support for strong legal modalities that act as pillars of the organization, the management process of the organizations is highly strengthened with little or no conflict in their governance process. Strong legal framework has ensured that the organizations act within the basic legal requirements that promote the best relation with the community. Either, adequate structures above programs as well as services ensure a coordinated link between the organization. Every organization is accompanied by a structure of specific programs, and structure which help to ensure a strong personal activity.   Adequate programs and high maintained and supported structural authenticity has ensured a continued high activity and dominance of the organizations in the society. Program system is the nature of the activity support for the organization. Strong program and services outlay provide a support for a continued rationality of organizations within the society. (Til, 53) Generally, the organizations act within the human capacity.   This is synonymous to capacity-building by the human populations.   Human capacity has been a basic tool for leading to changes in the social structures and hence provides conditions for the most adequate human life potential in the global portfolio. Their nature is in service to humanity. Within the changing nature of the social structures, capacity building remains an important aspect in rationalizing the societal activities. Providing adequate outcomes in their performance and the measures in their activity is also an emerging practice. There has been an increased activity in the analysis of their activities.   Performance outcome seeks to study the scale with which the activities described to the organizations provide the most adequate and profitable benefits. Summarily therefore, the aspects of nonprofit organizations is fundamentally critical and capturing an enormous scale of activities within its jurisdiction.   They does a lot in support the human population.   Their adequacy depends on the manner with which management is done in due course. Work cited Axelrod, Nancy R. (2005). Board leadership and development. In. R.D. Herman, Handbook of Nonprofit Leadership and Management, pp. 142, San Francisco: Jossey Bass Publications. Dimaggio, Paul J. and Anheier, Helmut K. (1990). The sociology of nonprofit organizations and sectors. Annual Review of Sociology, Vol. 6, pp152. Hall, P. H (2005). Historical perspectives on nonprofit organizations in the United States, In. R.D. Herman, Handbook of Nonprofit Leadership and Management, pp. 22, San Francisco: Jossey Bass Publications. Jeavons, T. H. (2005). Ethical Nonprofit Management. In R.D. Herman, Handbook of Nonprofit Leadership and Management, pp. 218. San Francisco: Jossey Bass Publications. Linnell, D, Radosevich, Z, Spack, J, ( 2001). Executive Director’s Guide: A Guide for successful Nonprofit Management. Pp.48. Boston: United Way of Massachusetts Bay. Silk, T. (2005). The legal framework of the nonprofit sector in the United States. In. R.D. Herman, Handbook of Nonprofit Leadership and Management, pp.76, San Francisco: Jossey Bass Publications. Til, V. (2005). Nonprofit Organizations and Social Institutions, In. R.D. Herman, Handbook of Nonprofit Leadership and Management, pp.53, San Francisco: Jossey Bass Publications. Walden, G. (2007). Who’s watching us now? The nonprofit sector and the new government by surveillance. Nonprofit and Voluntary Sector Quarterly, Vol. 35, 719

Lessons In Life Essay Example for Free

Lessons In Life Essay When comparing Mother To Son with Mending Wall the message given is that with hard work, either manual or emotional life gives rewards. In Mother To Son the mother wants to pass her knowledge of life to him, that nothing is free and with hard work you will receive the feeling of accomplishments. The mother speaks of her hardships in life, but even with those she has always had hope. Even during the darkest times in her life she never gave up. What greater gift can a mother pass on to her child? The gifts than come from the heart are the greatest. She is trying to let him know that even though she has been climbing all her life she will not give up. Even though the story of Mending Wall focusing on the hard labor that comes once a year to neighbors repairing a common wall between their properties they also share good times together. Good fences make good neighbors. (page 1881) The neighbors speak of hunters that have passed during the year. Their walk of the wall gives each neighbor a time to share and reflect on the past years events with each other. Both stories differ in their style, Mother To Son gives a hidden approach to life. She is trying to give him subtle hits of what the road of life offers. Mending Wall gives a direct approach, its a conversation between neighbors that happens once a year, once it happens they go back to the way they were. Langston Hughes was born in Joplin, Missouri, James Langston Hughes was a member of an abolitionist family. His first published poem was also one of his most famous, The Negro Speaks of Rivers, and it appeared in Brownies Book. Later, his poems, short plays, essays and short stories appeared in the NAACP publication Crisis Magazine and in Opportunity Magazine and other  publications.( http://www.redhotjazz.com/hughes.html) Robert Lee Frost was one of Americas leading 20th-century poets and a four-time winner of the Pulitzer Prize. An essentially pastoral poet often associated with rural New England, Frost wrote poems whose philosophical dimensions transcend any region. Although his verse forms are traditionalhe often said, in a dig at archrival Carl Sandburg, that he would as soon play tennis without a net as write free versehe was a pioneer in the interplay of rhythm and meter and in the poetic use of the vocabulary and inflections of everyday speech. His poetry is thus both traditional and experimental, regional and universal. (http://www.robertfrost.org/indexgood.html) Works Cited Baym, Nina. The Norton Anthology of American Literature. 2003 http://www.redhotjazz.com/hughes.html http://www.robertfrost.org/indexgood.html

A Case Study Of Benetton Marketing Essay

A Case Study Of Benetton Marketing Essay Promotion techniques have developed greatly over the years, but nothing has had a greater impact on the tools, methods or ways of developing the promotion strategies than the influence of the new technologies and of new communication tools. We live in an age of speed; communication has become faster and faster especially using Internet tools like: email, online social networks, web banners, web page advertising etc. In the digital age, the organizations should take advantage more and more of the power and the edge offered by the information technology, in order to inform the present or potential clients or consumers in a better and faster way. Marketers have been using electronic tools for many years, but the Internet and other new technologies created a flood of interesting and innovative ways to provide customer value. This new way of reaching the costumers has captured the imagination of marketing scholars and practitioners (Fuciu and Gorski, 2009). In this time and age, companies must proceed with care in choosing the most appropriate methods of reaching their clients or consumers from a financial or ethical perspective. But that does not mean that they can not shock the clients / consumers or use tools and ways of communications that mostly unusual and different from the common methods of promoting products or services. One of these unusual promotion / advertising techniques is the concept of unconventional advertising. In our paper we present the concept of this tool, a brief history as well as several important advantages and disadvantages, and a case study of social marketing advertising campaigns that were developed by the Benetton group which are meant to shock. 2. THE CONCEPT OF UNCONVENTIONAL ADVERTISING The idea of advertising is along as the history of mankind. Archeological finds have dated the early types of advertising, like inscription tablets, discovered in the basin of the Mediterranean Sea. There is evidence that the Romans would paint the announcements of gladiator combats on walls or stones at the crossroads (Kotler and Armstrong, 2008, p. 635) Before we can start to discuss the concept of unconventional advertising we must underline the concept of classical advertising. Over the years this concept has greatly developed and evolved due to the usage and evolution of promotion techniques. One of the most important definitions for the classical advertising is offered by the American Marketing Association (AMA, 2012) which states that advertising is the placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas. According to Philip Kotler (Kotler and Armstrong, 2008, p.1014), advertising is any type of paid presentation and non personal promotion of certain ideas, goods or services by an identified sponsor. The advertising is considered to be any activity developed by an organization that has the role of preparing the general public to respond in an positive way to the organizations offer (Petrescu, 2008, p. 113). A group of authors (Balaure, 2002, p. 487) mentions that advertising is means by which the organization intents to offer the a large array of information to the public with regard to its activity, products, services brand or company by any identifiable supporter (identified buyer). Advertising (Zyman and Brott, 2008, pp. 11-12).is more than the TV commercials, it includes brand positioning, the package, choosing a certain celebrity as a product image, donations, customer relationship management, the way the organization treats its employees or even the way a secretary answers the telephone As we can see from the above mentioned definitions, it is possible to underline several common aspects of these authors like: (1) the placement of information in a persuasive manner; (2) the need to inform the clients / consumers or the general public; (3) there is always an object (product, service, event etc.) of the communication between the organizations and the market; (4) advertising is always paid by a certain individual or organization. Over the years the forms of advertising have evolved greatly. Probably the first recognized advertising forms that we can relate to were those of the 19th Century when in 1936 a French newspaper La Presse was the first daily paper that allowed to print inside its pages a paid advertising (Eskilson, 2007, p.58). Due to the development of new communication techniques since the beginning of the 20th Century like: (1) radio, in the early 20s; (2) commercial television advertising in the middle of the last century; (3) cable TV advertising in the 1960s; (4) Internet advertising since the early 90. All these forms of advertising have had a large number of variations over the years. Among these variations one is considered a bit different than the other ones: the concept of unconventional advertising. In the past years, more and more companies have allocated a bigger part of their marketing budgets for the unconventional strategies. There are several factors that have contributed to the growth of the importance of the unconventional advertising: (1) the lack of credibility and the inefficiency of traditional advertising; (2) customers reluctance to the advertising message; (3) the need to reduce the costs of promotion; (4) the need for differentiation of the products and brands; (5) consumers better understanding of marketing and selling techniques which makes them immune to commercial messages; (6) the need for a better targeting of the audience which has become more and more fragmented (Jurca, 2010, pp. 323 333). The new and innovative manners of the advertising companies and marketing specialists of gaining the attention of the clients has developed and evolved greatly in the last decades. In order to reach the clients differently then their competitors, companies have created new, inventive and unconventional tactics, strategies used for the promotion activities of products, services or events. The concept of unconventional advertising is not very different from the definition that was offered by the American Marketing Association but it is difficult to pin down because it is strictly related to the perception of the people and the frequency of use. The unconventional advertising is permanently changing that is why is virtually impossible to give a comprehensive definition of it. Nevertheless, it can be stated that unconventional advertising comprises all those unusual, non-traditional, innovative and inventive means, methods and strategies of promoting a product, service or brand (Jurca, 2010, pp. 323 333) Several important types of unconventional advertising have developed and it is important to underline certain aspects: (1) Viral marketing refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. Viral marketing is spreading as a popular, efficient marketing tool, as consumers increasingly pick and choose what ads they watch and when. Viral is todays electronic equivalent of old-fashioned word of mouth. Its a marketing strategy that involves creating an online message thats novel or entertaining enough to prompt consumers to pass it on to others spreading the message across the Web like a virus at no cost to the advertiser (Howard, 2005); (2) Marketing in video games corporate marketers have for decades vied to embed their respective brands in movies and television shows, some are beginning to focus on subtler efforts by embedding brands and logos in electronic games. The advergaming industry allows corporate sponsors to connect with young consumers lifestyles (Kaikati and Kaikati, 2004, pp. 6-22). (3) Bait-and-Tease Marketing to the situation where a celebrity uses or talks about a product or a brand without it appearing conspicuous (Kaikati and Kaikati, 2004, pp. 6-22); (4) Bait-and-tease marketing is the strategy of getting people interested in something that later is revealed to be something quite different (Huba, 2005, in Jurca, 2010, pp. 323 333); (5) Ambient advertising is one of the most important forms of unconventional advertising. It is an outdoor form of promotion that uses alternative and unconventional media, called ambient media (Pavel and Cătoiu, 2009) in order to transmit the message; (6) Elevator advertising is another form of unconventional advertising that has been frequently used in the past years. The walls and even the floors of the elevator units can be used to promote products, services and brands either by placing stickers, posters or even products inside the units or by running commercial movies and ads if the elevators are equipped with screen displays (Pavel, Cătoiu, 2009); (7) Aerial advertising is a form of outdoor advertising, but it is not included in the above-the-line category and in this category includes airplanes pulled banners, skywriting, and blimps (Jurca, 2010, pp. 323 333) etc. As we can see there are several important and interesting methods of developing unconventional advertising, however there are several other elements that can be mentioned and are worth studying in a future paper like: body advertising; graffiti advertising; transit advertising; affiliate marketing; bathroom advertising etc. 3. FIGURES AND TABLES As an introduction to this case study it is necessary to explain, in a few words, what represents the Benetton Group to all of us. Benetton Group was established for the first time in a small Italian town in 1955 by the Benetton family. During the years, Luciano Benetton (one of the three brothers an a sister of the family) developed the company, engaging it in the manufacturing and distribution of clothing, shoes, cosmetics and accessories. The groups principal brands include United Colors of Benetton, Sisley, PlayLife, Nordica, Prince, Rollerblade and Killer Loop. In the advertising field, the genius whos name stand for himself in the branch is Oliviero Toscani, Benetton Art Director and Photographer hired by Luciano Benetton in 1982. He is the man who developed the idea that the products must be separate from advertisement. He is well-know around the world for his unusual advertising techniques and themes. Using these images in this unconventional way is an effort by Benetton to break through the complacency that exists in our society (à ¢Ã¢â€š ¬Ã‚ ¦). By removing these images from their familiar contexts and putting them in a new context they are more likely to be noticed and given the attention they deserve as the viewer becomes involved in the process of answering the questions: What does this image mean? Why does this image appear with a Benetton logo? How do I feel about the subject of the image? What can I do? Luciano BenettonBefore the Toscani Age, the Benetton Group used a traditional way of advertising, focused on its products and logo the Benetton word with a stylized knot of yarn above, contained within a dark green rectangle. Then, Luciano and Toscani realized that they have to stand apart from the rest of the competition and the standard practices of the advertising industry. So, they decided to use the idea of life style accessory and not a clothing brand according to Benetton. Disturbing, revolting, stunning, horrifying, shockingly graphic those are the words that define the Benetton Group advertising campaign. Its gritty, to real and so unglamorous everything fashion is not. And yet its an advertisement for a high end clothing company. All this started with the first theme of Toscani: teenagers and kids from culturally diverse nations who, dressed very colorfull in Benetton attire, were engaged in a variety of playful acts. These is the picture that created the pathway of the Benetton advertising campaign: racial harmony and world peace. https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSsC4360tpwa46frL2-MMHG-vcZA1Ni7-q1QU2sFYye8UUeYQSXJQhttps://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcSyQbygZHTYc4a7jUxQV1Il73zbaek3Kaoq-77_OQYUn0ejR38YXQ Fig. 1 Benetton All the colors of the World campaign 1982 1984 In a year in witch Ronald Reagan is in the White House and Michael Jackson and Lionel Richie are writing We Are The World, The Benetton Group launch United Colors of Benetton a phrase thrown into pop culture not only referencing the companys colorful clothing but also the idea that cultural diversity is good. https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSlpvCgu6ewKjLgYARfXfgChEk0P5wLxkNh2s-LtgkSiWgtjWveZA Fig. 2 All colors are equal, just as all men are equal Benetton 1985 Then, in 1988, the company started to mix the people, ideas, legends and culture. So was born the new advertisements featured Joan of Arc and Marilyn Monroe, Leonardo da Vinci and Julius Caesar or Adam and Eve. https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcRmcH6UtYDV0v2wu_APlI9Yz2kr8E0cUPPUhIpp-GL4tperPNYsoA https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQBEmCoY5XczTw1HfNEKFy-JOoXZDQuwI-dHGaieR05F8PTAKCOhg Fig. 3 Mixing ideas Benetton 1985 Those mixed ideas and, most of all, the presence of black and white people in the same photo received severe criticism because many thought that was reminding the time when, bought in UK and USA, the black women breast-fed white babies in the times of slavery. Despite all the negative points of view, Benetton maintained that such photos were only symbols of brotherhood and not exploitation of the particular race. The next stept for Luciano Benetton and Oliviero Toscani was discussing other issues: social problems, war deaths, AIDS crisis, environmental disaster, political violence, war exile, etc. Unlike traditional adverts, our images usually have no copy and no product, only our logo. They do not show you a fictitious reality in which you will be irresistible if you make use of our products. They do not tell anyone to buy our clothes, they do not even imply it. All they attempt to do is promote a discussion about issues which people would normally glide over if they approached them from other channels, issues we feel should be more widely discussed. Luciano Benetton So, by switching the focus of the viewer to relevant issues of the time which they believe need attention, Benetton support a cause. Their posters and all advertising ads show aspects of life, unadulterated and uncensored. That shouldnt impact people negatively unless those people want to close themselves off from the world. And, the most important aspect of all, when people have a reaction, whether positive or negative, to an advertisement, that advertisement stays in their minds for longer. https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQxufkmLOi3qRB9yD4YndGUlkoss5gOjjxqTBy2ob5ME5gFUq_Ahttps://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSCMrMFaGcKTLCdaxbe6tkIhrXqQ1TiUJG0kGKhEsqfh7t-zJ7x https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcR4zZ-vZbqg8WY3FOUYbm0LexU2FMyekrwjYqfIljegrEdX10L7 https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcTge6woiEToiStvqlyMeaXUILtAoTCQNXzyc-cb0uhCr3xbueB2 https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRdDjTxxo2PwL33syPaSFmvDLRrG87Np9VhFhKLH1X6LKcTzvZ9cg Fig. 4 Mixing ideas Benetton 1992 and so These advertising offended Nearly every advertisement today is in some way promoting a certain lifestyle, or seems to include the message that without the product in question, happiness is unattainable. By choosing the skinniest and prettiest models to wear the clothes that they produce, many companies lead the viewer to believe that, by wearing those clothes, they can look just like the models. But when this doesnt happen, especially the young women are affected by depress because, despite the effort and money that they pay to buy the clothes advertised, the look will never be the same. So, by switching the focus of the viewer to relevant issues of the time which they believe need attention, Benetton support a cause. Their posters and all advertising ads show aspects of life, unadulterated and uncensored. That shouldnt impact people negatively unless those people want to close themselves off from the world. Benettons policy of social responsibility 5. CONCLUSIONS By submitting your paper, you agree and accept the commitment that at least one of the co-authors will present the paper in person at the 2012 International Scientific Conference of the Romanian-German University of Sibiu conference. Accepted and presented papers will be published in the CD Conference Proceedings with ISBN, as well as in written format edited in partnership with Lambert Academic Publishing from Germany.