SUB SEVEN VIRUS essays

SUB SEVEN VIRUS essays Imagine this, youre at home playing on the computer when suddenly your cd drive opens. You brush it off as it were nothing unusual but then a few minutes go by and out of nowhere you printer starts printing a page that says "you have a virus that allows people total access your files." You begin to panic when a message window pops up and its the person that printed that out. He tells you that the virus you have is called the subseven virus. I didn't have to hard of a time imagining that situation because it really happened to me. The guy that informed me of having the virus told me where I could download the program to access people files. So I, being the curious type downloaded and proceeded to get into people's computers. I have to admit it is pretty fun messing with people. I didnt delete anyones files I just looked around and when I was done having a little fun with the person I told them that they had the subseven virus. The operating program was well developed. It has a lot of options some of these options include flipping the victims screen, take control of mouse, revealing cached passwords, open cd rom drive, disable keyboard, turn monitor off, and much much more. My personal favorite option was the ability to access the c-drive and see what the person has on their computer. Subseven was discovered in May 1999. The creator calls himself Mobman. Subseven is a Windows 9x Internet Backdoor trojan. When running it gives virtually unlimited access to the system over the Internet to anyone running the appropriate client program. Subseven uses a persons ip address to access the system. It installs three files onto the computer. The first being NODLL.EXE which is installed into the windows folder and is used to load the trojan server. The next file is known as BackDoor-G.srv. This one is also installed into the windows folder and is the actual trojan that receives and carri ...

For Who to Write a Bibliography or 5 People Who Will Be Interested in Your References

For Who to Write a Bibliography or 5 People Who Will Be Interested in Your References For Who to Write a Bibliography or 5 People Who Will Be Interested in Your References Sometimes when you’re writing a paper, compiling a bibliography of your sources can seem pointless and annoying. You may wonder for who to write a bibliography, or why it may be useful to view a list of your sources. However, there are people who will be interested in your reference. Here’s a list of people to write a bibliography for. 1. Your Professor The most important person who will be interested in viewing your bibliography is your professor. The professor needs to know where you got the information concerning the paper topic to be sure that you have researched it thoroughly and have been working with credible academic sources. The professor also wants to make sure that you haven’t plagiarized any information and that you’ve given citations properly. Colleges check papers for plagiarism very seriously, so it is very important to cite your sources and include a bibliography to avoid being accused of stealing someone else’s work. 2. Authors of the Work You Used Speaking of plagiarism, authors of the work you used want to be cited properly. Writing is a creative and personal task for many people, and they do not want to see their ideas used somewhere else without mentioning their names. Even if you haven’t had a desire to steal one’s ideas or words and have done it unconsciously, without giving any reference, it is still plagiarism. To avoid it, simply include a bibliography in your paper. 3. Other Students Students who are writing papers on the same subject might be interested in viewing your bibliography. This will tell the students where they can find information on the topic that will help them in their academic studies. By including a bibliography in your paper, you can help other students avoid spending hours on researching. They can simply use the sources you’ve cited in your paper. 4. People Who Are Interested in Your Topic People, who have read your paper and find themselves fascinated with the topic, may want to read more concerning it. Your bibliography will point them in the right direction. Many college students are true scholars with genuine love for learning. When these students read about a topic that interests them, they will naturally want to learn more. This is another reason why you should include a bibliography every time you write an academic paper. 5. People Who Disagree with You People, who have read your paper and disagree with the arguments that you provide them with will be interested in the reference page as well. They may even think that some of your sources are not credible, or that you have included false arguments in your paper. The bibliography will point these readers in your sources and prove that your arguments are valid. Perhaps after viewing your sources, these people will even come to agree with your opinion! Bibliography including helps you enter the academic conversation due to your ideas, which is one of the best learning experiences that college has to offer. Although writing a bibliography can seem a bit tedious, it’s not a pointless task. There are several people, who genuinely want to see your sources, as well as you do not want to be accused of plagiarism, so you should always include a bibliography in your paper.

Leading Stragegic Change Essay Example | Topics and Well Written Essays - 2500 words

Leading Stragegic Change - Essay Example Bear in mind the data it is possible to say that employees feel lack of HR support in the process of personal development. The increasing need for change is created by internal need to improve technology and labor skills; attitudes of employees; size of organization; need to improve performance. For most organizations, change is necessary to ensure an adequate supply of staff who are technically and socially competent, and capable of career advancement into specialist departments or management positions. There is, therefore, a continual need for the process of staff development, and training fulfils an important part of this process. Training should be viewed, therefore, as an integral pan of the process of total quality management. Strategic management is a process geared at detecting environmental threats and turning them into opportunities (Bolman & Deal, 2003). There are 7 C's of change which involve conversation, consistency, creativity, courage, commitment, change and celebration. 3ach of these C's has a great impact on organizational performance and functions of management. Management (supervisor and above) more positive than crew leaders and employees in their responses on most questions and indexes except those relating to interdepartmental cooperation and increased motivation as a result of reorganization. Crew Leaders more positive than employees in their responses to questions relating to clear understanding of job duties and sense of teamwork within their departments. Employees more positive than crew leaders in their responses to questions regarding trust and confidence in upper management, ethical standards, and increased motivation as a result of... This essay focuses on investigating the issue of sustainable strategic organizational change that can be explained as a continuous change which affects all areas of business activities. This change entails developing a business process model of how activities function, analyzing relationships among business units, and implementing changes that would eliminate redundant processes and make business units more effective. Performance deficiencies result from motivational problem which is closely connected with lack of skills. To improve this situation, the researcher suggests that organizations need to change employees' motivation taking into account rapid environmental changes. The purpose of strategic change is to provide management with a framework in which decisions can be made which will have an impact on the organization. A conscious effort to systematize the effort and to manage its evolution is preferable to an unmanaged and haphazard evolution. The basic planning problem is how to allocate the organization's limited resources. The researcher also mentiones some major benefits that to be expected from planning that include an improved sense of direction for the organization, better performance, increased understanding of the organization and its purposes as well, earlier awareness of problems and other issues, and more effective decisions. Long-range planning is most often an extrapolation of the present. It answers the question of how to get the job done in details.

Intorduction to Marketing (Report on The National Trust charity Assignment

Intorduction to Marketing (Report on The National Trust charity - Assignment Example The Targeted Audience 7 2.1.3.0 Promotion Activities 7 2.1.3.1. Personal Selling 8 2.1.3.2 Sales Promotion 8 2.1.3.3. Public Relations (PR). 9 2.1.3.4. Direct Mail 9 2.1.3.5. Trade Fairs and Exhibitions 9 2.1.3.6. Advertising 9 2.1.3.7. Sponsorship 10 3.0. Environmental Factors 10 3. 1) Outline what the environmental factors are and explain why marketers in all organisations should monitor these external factors. 10 3.2) Which of these environmental factors might influence your chosen organisation’s (the charity) marketing mix, and in which ways? 11 Competitors 11 Economy 11 Government 11 4.0. Marketing Plan 12 4. 1. Using a current marketing text book, outline (you may use a diagram) what a marketing plan is comprised of, and why it is useful for all companies to use marketing plans. 12 4.0. Conclusion 13 5.0. Bibliography 14 Introduction to Marketing (Report on The National Trust charity) Executive Summary The National Trust Charity is an organization that incorporates both paid staff and volunteers. However, since it is an organization it joins other ordinary organizations in their quest for success. This report is written with regards to different aspects of the report on the National Trust Charity. ... In this regard the introduction will provide both the full time and the volunteers working in this organization. The second part of the report will entail an analysis of the marketing mix. There is a comprehensive outline of the marketing mix of the National Trust Charity that also considers the differences that will apply in an ideal organization. Here, the report will consider the purpose of the charity, target audiences, promotion activities and place. The third part of the report entails the evaluation of the organizational environmental factors with an explanation on the reason as to why marketers in all organizations should monitor the external environmental factors and to determine which of the environmental factors have the capacity to affect the charity marketing mix and the manner of their influence. The last bit of the report will incorporate the elements of a market plan and their importance in any organization before a comprehensive conclusion. 1. Give the name of the or ganisation, state where it is based and an outline of the focus of its activities. Highlight if it has a mission statement. Also, give a brief history of the organisation and a brief overview of the staff that it has. (Full time and volunteers?) 1.0 Introduction The National Trust Charity is an organization that focuses on conservation. The organization is based in England and due to its massive impact, it operate in Northern Ireland and also whales. Since the organization’s intention is to enhance conservation, the organization has geared all its efforts towards the conservation activities. It goes without say that the contemporary issues in conservation are becoming complex and this

Choosing Among Two Aspirant in an Office Essay Example for Free

Choosing Among Two Aspirant in an Office Essay During the work hunting days of the newly graduates and other professionals, there are lots of pressure and competition among the applicants in different offices or jobs that they are applying for. Let us take a closer look between these two candidates in an office, Obama and Hiliary.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Assuming that they are competing for a job in an office of personnel and communication of a corporation, Obama and Hiliary should meet the qualifications identified by the office as requisites before they could be accepted as staff. The office of personnel and communication is also commonly known as human resource department of a company. However, it scopes further networking and creation of press releases and other researches. It is very necessary for a person who is working in that particular department of the corporation to be socialized with different people, first and foremost, her co-workers. It is because in this job, staff will be meeting people from different walks of life. They are to deal and communicate with different networks. And since there could be loads of works in daily basis, one should be efficient enough to finish a one day job of paper works. Obama, is a graduate of a business related course three years ago in a one of the top universities in California. She graduated with honors and a very good scholastic background and affiliations. She has already three years experience from previous work in a non-government organization as training officer. She is very young at an age 23 going to 24. Hiliary, on the other hand, is of the same age of Obama. However, Hiliary graduated without any special commends but also from one of the top universities Los Angeles. She studied there also a business related course and took several extra short courses in psychology. After her graduation she works in a private company as personnel staff, and eventually, after consistent eight months of excellent work, she seats as the assistant head of human resource department of her previous company. And now, these two young ladies are candidates in an office as head of the personnel and communication of the corporation. There have been qualifications that are being specified a while ago. To choose among these two candidates, their educational background, credentials, and their personality could be tested and compared so as to choose the right person to fit the job. Obama, has a better scholastic standing and background as it shows by her honors and awards during her college education, than Hiliary, who graduated with her diploma only, taken into considerations that they both come from top universities in the world. However, Hiliary, as checked in her working experience and from the company where worked, it was found out that she had a very good social skills and was able to deal with top position people in the corporate world down to the most ordinary worker. She was promoted at the very early eight months of her work period as the assistant head of the human resource department. But Obama, was also found a very persevere and dedicated employee. In terms of their personality, both of the two could socialize and work well with different kind s of people. Since they are candidate in work of a head of the personnel and communication of a corporation, the one who deserves the position, must be acquainted enough and familiar enough with the nature of work. In case of Obama, she worked as training officer in her previous company. Meaning, that she could communicate and lead and guide other people in the company and outside the company. Both of the two have already endured the pressure of professional works. However, Hiliary has already her experience of working as assistant head of human resource department, which is very similar to the work that she is applying now.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In selecting for the right position holder in the corporation, these comparisons and contrast could be one of the bases that could be used. Works Cited â€Å"Ethical Office Politics.† Lifehack.org. (No Date). November 19, 2007 http://www.lifehack.org/articles/lifehack/ethical-office-politics.html

Urban Life During the Second Industrial Revolution Essay -- essays rese

Urban Life During the Second Industrial Revolution The trend towards densely populated urban centers begun in 1800's continued into the 1900's. Man's development of urban centers was a major step away from what seemed to be nature's way of living: on farms and sparsely placed homesteads. Industrial production required hundreds of thousands of workers and, especially in the second industrial revolution, scientists. The urban centers that emerged during this period, such as Paris, London, and Berlin, were quickly changing the ratios of population from rural to urban Berlin's population, for example, went from 66% rural in 1871 to almost 66% urban before the first World War (see "The Second Industrial Revolution"). With the influx of people to urban centers came the increasingly obvious problem of city layouts. The crowded streets which were, in some cases, the same paths as had been "naturally selected" by wandering cows in the past were barely passing for the streets of a quarter million commuters. In 1853, Napoleon III named Georges Haussmann "prefect of the Seine," and put him in charge of redeveloping Paris' woefully inadequate infrastructure (Kagan, The Western Heritage Vol. II, pp. 564-565). This was the first and biggest example of city planning to fulfill industrial needs that existed in Western Europe. Paris' narrow alleys and apparently random placement of intersections were transformed into wide streets and curving turnabouts that freed up congestion and aided in public transportation for the scientists and workers of the time. Man was no longer dependent on the natural layout of cities; form was beginning to follow function. Suburbs, for example, were springing up around major cities. This housing arrangem... ...tion from their peers (Kagan, p. 564). So the natural layout of large urban centers eventually gave way to a structured, logically designed cities near the turn of the century. With the help of industrial products such as steel and concrete, new forms were being used to maximize utility in crowded urban areas. Sanitation reform was underway to combat the natural forces of disease and other health hazards, and science was beginning to find the origins of disease and decay. All these developments show mankind taking a less natural approach to society, and bending nature to its will. Other Sources: Kagan, Ozment, & Turner. The Western Heritage Vol. II. Prentice Hall, 1996 Pacey, Arnold. Technology in World Civilization. MIT Press, 1991 Kranzberg, Arnold and Carroll W. Pursell Jr. Technology in Western Civilization. Oxford University Press, 1967

Biography of John Fitzgerald Kennedy

John F. Kennedy was the 35th president of the United States (1961-1963). He was the youngest person ever to be elected president. Also, He was the first Roman Catholic president and the first president to be born in the 20the century. He served in World War II on PT boat. He also helped to solve the Cuban Missile Crisis and started Peace of Corps to help 3rd world countries better them selves. Kennedy was assassinated before he completed his third year as president. Therefore, his achievements were limited. He was shot in the head and died within an hour. Kennedy was born on May 29,1917 in Brookline, Massachusetts. He was the second of nine children of Joseph Patrick Kennedy and Rose Fitzgerald Kennedy. â€Å"The other children in the family were Joseph, Rosemary, Kathleen, Eunice, Patricia, Robert, Jean, and Edward. â€Å"(Encarta' 95). â€Å"The Kennedys were an active family. With 11 people in the house, someone was always busy. The children took swimming, sailing, and tennis lessons. â€Å"(Potts, Steve – 7). The Kennedy family had long been active in politics. His brothers Robert and Edward Kennedy also entered politics. Kennedy's both grand fathers had been active in politics. His father was a self-made millionaire. He served as first chairman of the Securities and Exchange Commission and as U. S. ambassador to Great Britain during the administration of President Franklin D. Roosevelt. Kennedy's family called him jack. He and his older brother Joe were strong rivals. Jack was quiet and often shy, but held his owns in fights with Joe. â€Å"The boys enjoyed playing touch football. â€Å"(The World Book Encyclopedia, 261). His childhood was full of sports, fun and activity. This all ended when he grew up old enough to leave for school. Kennedy attended elementary schools in Brookline and Riverdale. â€Å"In 1930, when he was 13 years old, his father sent him to the Canterbury School in New Milford, Conn. † (The World Book Encyclopedia, 261). One year later, he transferred to Choate Academy in Wallingford, Coon. He graduated from Choate in 1935 at the age of 18. He was promised a trip to London as a graduation gift but he became ill with jaundice and would have to go to the hospital. He spent the rest of the summer trying to recover. He was not entirely well when he started Princeton, several weeks later in the fall of 1935. The jaundice returned and he had to drop out of school. Before the next school year began, he told his father he wanted to go to Harvard. He entered Harvard University in 1936. There he majored in government and international relations. At Harvard, he tried to explain in his senior thesis why Britain had not been ready for war. Kennedy began to send his paper to publishers, and it was accepted on his second try. Wilfrid Funk published it under the title Why England Slept. It became a bestseller. He became a literary sensation. â€Å"In the spring of 1941, both John and Joe, Jr. decided to enroll in the armed service. † (Reevs, Thomas C. , 37)Joe was accepted but John was turned down. He hoped to fight in the WWII but he was rejected by the U. S. Army because of his back trouble and history of illness. He reapplied after five months program of special exercise and was accepted into the Navy as a desk clerk in Washington. He was disgusted and applied for a transfer. Kennedy was sent to Naval Officers Training School at Northwestern University in Evanston, Illinois, in 1941. Later he was sent for additional training at the Motor Torpedo Boat Center at Melville, Rhode Island. In late April 1943, he was put in command of a PT 109 in the Solomon Islands in the South Pacific. Kennedy saw action in the form of night patrols and participated in enemy bombings. â€Å"On August 1, 1943, during a routine night patrol, a Japanese destroyer collided in the darkness with Kennedy's craft and the PT 109 was sunk. † (Falkolf, Lucille – 7). Kennedy heroically swam back and forth rescuing his wounded crew. Two were killed in the crash. The injury once again aggravated his back. Still, Kennedy pushed on swimming from island to island in the South Pacific hoping for a patrol to come by. Kennedy had no idea he had been in the water for eight hours. Finally, an island was spotted that could provided cover from Japanse planes. Kennedy realized that he and the crew must move on. He gathered the crew to move to another island in search of food. Kennedy swam for the next four days along a water route that he knew American ships used. Kennedy was now desperate enough to seek help from natives on a Japanese controlled island. He persuaded the natives to deliver a message written on the back of a coconut shell to allied forces. â€Å"The coconut fell into the hands of allied scouts and a patrol was sent. â€Å"(Encarta' 95) Kennedy and his crew were finally rescued. â€Å"For his courage, endurance, and excellent leadership, Kennedy received the U. S. Navy and Marine Corps medal, awarded for heroism not involving conflict with the enemy. â€Å"(Encarta' 95). John soon contracted malaria. He became ill. Then, he returned to the United States for medical. During recovery, Kennedy knew that his brother Joe, Jr. had been killed in action. Kennedy put his feelings onto paper and a second book was published for the family and close friends. † (Reevs, Thomas C. , 11). He called it â€Å"As We Remember Joe. † Kennedy's father had assumed that Joe, Jr. would go into politics. Both of his grandfathers had been active in politics. Now, Kennedy was the oldest Kennedy of his generation. His first chance in politics came when Congressman James Curley from the 11th District of Massachusetts decided to retire. It was his first Congressional seat by a margin of more than two to one. He was placed on the front page of the New York Times and in Time Magazine. He was often mistaken in Congress as a Senate page or an elevator operator. Later he ran against nine other candidates. He won the primary with 42 percent of the votes. He served three terms in the House of Representatives, during the Democratic Administrations of President harry S. Truman. He supported legislation that would serve the interests of his constituents. He also joined with Republicans in criticizing the Truman administration's handling of China. Kennedy easily won reelection to Congress in 1948 and 1950. â€Å"In 1952 he decided to run against incumbent Republican Senator henry Cabot Lodge, Jr. Because Kennedy was little know outside his congressional district. † (Encarta' 95). He began his campaign two years before the election and met thousands of people throughout Massachusetts. The entire Kennedy family took part in the campaign. Kennedy defeated Lodge by 70, 000 votes. Kennedy married Jacqueline Lee Bouvier on September 12, 1953, at St. Mary's Catholic Church in Newport, Rhode Island. He had three children. One daughter and two sons. Kennedy's youngest son died in less than 48 hours after his birth. Kennedy underwent a spinal-disk operation in less than a year after his marriage. Soon after that, a second back operation was performed. He wrote â€Å"Profiles in Courage† during this time. A book of essays on American politicians who risked their careers fighting for just but unpopular causes. It was published in 1956. This book received the Pulitzer Prize in 1957. Many people had known little about Kennedy came to admire him because of the success of â€Å"Profiles in Courage. † In 1957, Kennedy became a member of the powerful Senate Foreign Relations Committee, and he later won a place on the Senate Committee on Improper Activities in the Labor Management Field. His brother Robert served as chief counsel in the same Committee. In 1958, he spent many of his weekends campaigning for reelection in Massachusetts. â€Å"His Margin of victory, 874, 000 votes, was the largest ever recorded in a Massachusetts senatorial contest. † (Encarta' 95). Kennedy now began speaking out on foreign affairs. He was a severe critic of France's refusal to make concessions to its colony, Algeria. He advocated Algerian independence. Kennedy wanted the 1960 Democratic presidential nomination. He began working for it and faced several major obstacles. Many party leaders considered him too young and too inexperienced for the presidency. Many also doubted that a Roman Catholic could win a national election in a country that was mostly Protestant. Kennedy won most of the larger states in the northeastern United States. â€Å"The election drew a record 69 million voters to the polls, but Kennedy won by only 113, 000 votes. â€Å"(Encarta' 95). He won49. 7 percent of the popular vote, and Nixon won 49. 6 percent. Kennedy received 303 electoral votes to Nixon's 219. Kennedy was inaugurated on January 20, 1961. In his inaugural address he emphasized America's revolutionary heritage. â€Å"The same†¦ beliefs for which our forebears fought are still at issue around the globe,† Kennedy said. â€Å"Let the word go forth from this time and place to friend and foe alike, that the torch has been passed to a new generation of Americans-born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage-and unwilling to witness or permit the slow undoing of those human rights to which this nation has always been committed and to which we are committed today at home and around the world. (Encarta' 95) The words of his address were, â€Å"Ask not what your country can do for you- ask what you can do for your country. â€Å"(The World Book Encyclopedia, 268). â€Å"During Kennedy's first year in office, the Congress of the United States passed a major housing bill, a law increasing the minimum wage, and a bill granting federal aid to the country's economically depressed areas. â€Å"(Schlesinger, Arthur Meier-17). Kennedy also oversaw a bill creating the Peace Corps. After his initial success with Congress, Kennedy found it increasingly difficult to get his programs enacted into law. Although the Democrats held a majority in both legislative houses, Southern Democrats joined with conservative Republicans to stop legislation they dislike. With one bill, however, Congress dedicated more than $1 billion to finance sending a man to the moon. The major American legal and moral conflict during Kennedy's three years in office was in the area of civil rights for black citizens. Although â€Å"Kennedy was in no way responsible for the growth of the civil rights movement, he attempted to aid the cause by enforcing existing laws. He also asked Congress to pass a civil rights bill that would guarantee blacks the rights to vote, to attend public school, to have equal access to jobs, and to have access to public accommodations. â€Å"(Schlesinger, Arthur Meier-59). â€Å"In the late 1950s and early 1960s the government of Cuba under fidel Castro became increasingly hostile to the United States. When Castro began to proclaim his belief in Communism, many Cubans fled to the United States. † (Encarta' 95). In 1961 a secret project begun during the previous administration of Dwight D. Eisenhower culminated. Under the training of the Central Intelligence Agency, more than 1000 Cuban exiles invaded Cuba at a place called the Bahia de Cochinos (Bay of Pigs). â€Å"In Cuba both the bay of pigs occurred, in which U. S. supported rebels revolted in a poorly laid out plan of events that fell out beneath them, and the Cuban Missile Crisis in which the Soviet Republic were building missile silos in Cuba, 100 miles away from Florida. â€Å"(Encarta' 95). The Space Race was in full force with both Russia and the U. S. in competition to reach the moon during this time. The Cuban Missile Crisis was the world's largest approach to nuclear war. In 1960 Khrushchev decided to supply Cuba with nuclear missiles that would put the eastern United States within range of nuclear missile attack. In 1962 U. S. spy planes flying over Cuba spotted the first missile. Kennedy demanded that the USSR remove the weapons. United troops prepared to invade Cuba, but after a few tense days Khrushchev promised not to invade Cuba. The United States signed a limited nuclear test ban treaty with Britain and the USSR, outlawing nuclear explosions in the atmosphere or underwater, but allowing them underground. â€Å"John F. Kennedy was shot to death by an assassin on Nov. 2. 1963, as he rode through the streets of Dallas, Texas. † (The World Book Encyclopedia, 266). Two shots were fired in rapid succession. One bullet passed through the president's neck and struck Governor Connally in the back. The other bullet struck the president in the head. His car sped to Parkland Hospital but doctors couldn't save his life. He was pronounced dead at 1:00 p. m. Lee Harvey Oswald assassinated him. Oswald was charged with the murder and arrested that afternoon. Two days after, Dallas nightclub owner Jack Ruby shot Oswald while being moved from the city to the county jail. Millions of television viewers saw Ruby kill Oswald, who was under police guard. On November 24, the body of President Kennedy was carried on a horse-drawn carriage from the White House to the Rotunda of the Capitol. Thousands of people filed past the coffin of the president. The state funeral of President Kennedy was watched on television by millions around the World. He was buried in Arlington National Cemetery. Kennedy was the first President to be born in the twentieth century and was very much a man of his time. He was restless, seeking, with a thirst of knowledge, and he had a feeling of deep commitment, not only to the people of the United States, but to the people of the world. Many of the causes he fought for exist today because of what he did for the rights of minorities, the poor, the very old and the very young. He never took anything for granted and worked for everything he owned. Perhaps Kennedy summed up his life best in his own inaugural speech: â€Å"Ask not what your country can do for you, but ask what you can do for your country. â€Å"(The World Book Encyclopedia, 268). He was a very loved and respected president and will truly be missed.

An Analysis of ‘Giorgio Armani’

FASHION RESEARCH, MARKETING AND TREND FORECASTINGAn Analysis of ‘Giorgio Armani’ Victoria Joana Scherer Due: 14. 12. 2012 Word Count: 2219 +/- Abstract, Introduction and Conclusion not included Table of Contents Abstract4 Introduction5 1. Analysis of the socio-cultural framework6 Social trends6 PETA activists6 Size Zero7 Cultural evolution7 Economical evolution8 2. Analysis of the fashion trends/fads affecting the brand9 Mood-board9 Description of major fashion trends12 Colours12 Fabrics/ Materials13 Silhouettes13 3. Brand scan14 Analysis of targets/ customers14 Positioning14 Marketing Mix16 Analysis of fashion collections16 Competitive benchmarking compared to main competitors17 SWOT Analysis17 4. Definition of a forecasting plan18 Branding (image and recognition)18 Collection architecture18 Distribution plan19 Communications19 Conclusion20 Overall recommendations20 Appendix21 1. 121 Bibliography22 Articles22 Books22 Images23 Press Release23 Websites23 Youtube24 Abstract The following fashion brand forecasting plan stories Giorgio Armani’s previous and current designs, analyzing in terms of existing strategy, and market research. In the process of researching I paged through newspapers, extensively, many magazines, viewing past catwalks, scrutinized the internet media; in order to depict a sense of chosen colour, fabrics and styles, hence propose a new complete strategy. The project analyzes the four key aspects of: 1. Analysis of the socio-cultural framework (mainstreams in terms of social trends, cultural and economical evolution) 2. Analysis of the fashion trends/fads affecting the brand 3. Brand scan (analysis of targets/customers; fashion collections, competitive benchmarking compared to 2/3 competitors) 4. Definition of a forecasting plan The reason for me to choose this brand is that I did a summer internship which I greatly enjoyed and therefore had previous knowledge on the brand which I could integrate in my research. Further, did I use the same brand for my midterm assignment, having now the opportunity to make an even greater in-depth examination of Giorgio Armani. Introduction Giorgio Armani was born in 1934 in Piacenza, Italy. In the year 1975, he and his cohabite Sergio Galeotti founded the company ‘Giorgio Armani SpA’ in one of the worlds fashion capitals, Milan. Having studied two terms of medicine prior to the launch of the company, Mr. Armani completely changed his professional orientation when he started working as a visual merchandiser for department store ‘La Rinascente’. It was in 1990 when he first started to segment his company into sub-labels; ‘Emporio Armani’ & ‘Mani’. After some time he also created Giorgio Armani Prive, , Armani Collezioni, Armani Jeans, AX/Armani Exchange, Armani Junior, Armani Underwear, EA7, Armani Casa, Giorgio Armani Cosmetics, Armani Libri, Armani Flori, Armani Dolci and many more. The graph above, illustrates the various facets of Armani’s designs, having created a label which covers each category and customer interest. He is many celebrities favourite fashion designers; distinctive and famous for his elegant designs. His style is to be identified by unusual and unique cut combined with an elegant monochromatic colour palette. â€Å"Elegance doesn’t mean being noticed, it means being remembered. † – (Giorgio Armani) Armani is known for presenting himself in his signature simplistic style of jeans, silver/ grey t-shirt, black blazer. His look has become a holistic concept of life. Not only has he built an empire, he created a whole new world. 1. Analysis of the socio-cultural framework Social trends In fashion one â€Å"trend† chases the other. Nothing is as â€Å"old† as the collection of yesterday. Fashion trends are simply the surface phenomena of deeper social developments. They are the visual manifestation of desires and needs. The interesting question arises: What lies behind the current fashionable forms of expression and what kind of influence does society have on the fashion trends? What did constitutes for Armani and issues he had to tackle thereupon. PETA activists In the year 2009, PETA activists affronted Giorgio Armani, who promised to not produce any fur in his future collections. Anyhow, Armani failed keeping his promise. As a result PETA called for a boycott of his fashion – No Armani gowns at the Oscar ceremony! (February 22nd, 2009) Further did they publish a poster which shows Armani with a long Pinocchio nose. In several places such as Las Vegas, Milan, Paris, there were anti-fur demonstrations in front of the stores of the designer. See Appendix 1. 1) The social trend of fighting for animal rights was an issue Armani had to work upon. Instead, he claimed never to have made such a promise, anyhow apologized in public for any misunderstanding. It seems he did not deem it to be necessary to tackle this problem any further, as it is a small niche of society and would accordingly only have a small effect on Armani’s customers buying habit. Further, are other luxury brands, competitors using fur in their collections which makes the issue even less meaningful. Size Zero Size zero – a craze and controversy. As the 22- year-old Uruguayan model Luisel Ramos died after having starved herself to death, the organizers of the 2006 Madrid Fashion Week decided to ban skinny, size zero models. The World Health Organization is concerned that â€Å"the use of underweight models sends out dangerously wrong signals to girls, who look models as role models†. In November, the same year, the Brazilian model Ana Carolina Reston died at a young age of just 21 from anorexia. This tragedy made Armani being first of all luxury brands to introduce his own policy of only engaging ‘healthy-looking’ models with a BMI of 19. Many brands followed this social trend. Cultural evolution Today, regarding the ambience of lifestyle the Italians are seen as role models many societies: Espresso, Pinot Grigio, Tartufo Bianco, Gigli, Alessi, Armani. As any art mirrors design, whether for product or fashion, nothing represents a society more clearly. These mirrors are not placed in museums or elsewhere, we see them everywhere in life. Fashion is a sensual and rapid response to the now. Dealing with it, encounters the loving of surfaces, the study and cultivation which can be regarded as a profound thing. Milan, the origin and headquarter of Giorgio Armani, is one of the most famous fashion metropolis of the world. A mecca where various cultures come together, being inspiration for the designer himself and for society. Each trend emerges of society, having similar perception and emotions in different countries, can be combined together to then aspire a connectedness. Giorgio Armani receives lots of cultural influences of Asia for his designs. For example in 2010, he set the trend of an asymmetric neckline with a single sleeve (Sari), interpreted in a more modern way. When observing his catwalks, it is to mention that Armani engages ethnically diverse runway models. This emphasize the multi-cultural influence, Armani has on the world, as each customer, no matter which origin can feel connected to the brand. Economical evolution Due to the serious financial crisis that hit the world markets in 2009, Giorgio Armani proved outstanding staying power, when comparing it to the average performance of the industry. Giorgio Armani generated a turnover of 6â‚ ¬ billion at retail value (including licensed products), of which 4â‚ ¬ billion were made by their core business and 2â‚ ¬ billion from third party licences. The general slowdown in the fashion and luxury markets that also affected Giorgio Armani is largely due to a decline in GDP, in particular in North America, Europe and Japan†. Nevertheless, Armani succeeded and had stable increasing sales in China, a 32% boost, when comparing it to the year before which proves a momentum of recent y ears in the region. â€Å"I have to say that the interest of the Chinese public for Giorgio Armani is outstanding. I have experienced this through my stores and also through the welcome I was given in China. † (Giorgio Armani) 2. Analysis of the fashion trends/fads affecting the brand Mood-board The Timeless Description of major fashion trends The fashion maestro demonstrates in his haute couture a precision of unusual cuts, complex designs and valuable fabrics, all abiding the pure elegance in usual monochromatic colours. Elements of severe men’s wear are transferred to the women’s design, shaping the unmistakable Armani style. Colours Armani’s brand mark has always been the colour black, believing it gives a sophisticated and elegant touch to each and every design. Throughout the years, he complemented these with signal colours to create a modern look, being influenced by the Asian theme. In 2010, his collection emerges influences with a poppy red being its primary colour, as traditionally seen in ‘Qi Pao’s’. One year later, one could believe Mr. Armani himself has fallen in love. Into a theme which one would expect least of such a rationalist, the lascivious world of Boudoir. Powdery rose tones, a touch of grey complement his basis colour black. In the year 2012, mottled grey and black severe pantsuits harmonized with bright and vibrant colours such as pink, coral and tangerine. â€Å"Enlightened by bright ‘twinkle’ colours as in Tokyo†¦Ã¢â‚¬ . Fabrics/ Materials When analyzing Armani’s collection from the previous year it is to recon that he has a distinct use of silk, categorizing it as his main fabric. Starting in 2010, where the fine lustrous fiber sticks superbly to the Asian theme, adding an incredible intense touch of elegance. Further, he used velvet which has a smooth dense pile and plain underside, creating a mysterious hint to the collection. Later in 2011, Armani uses flowing fabrics, such as chiffon and satin. Silhouettes The silhouette of Armani’s collection is based on the Asian culture, a theme which shows great influences on his collections in the past three years. In 2010, blazers, skirts and dresses are designed that fabrics overlap as seen in the traditional ‘Qi Pao’. Further, he gathered inspiration of the Sari; a long shawl which is wrapped around the waist and the end draped over the shoulder. The trend of an asymmetric neckline with a single sleeve (Sari), interpreted in a more modern way. The dresses are cut short, instead of long, slim cut – the western chic. In 2011, a paradigm of simplicity; straight-cut silk tops which is attached together with a brooch below the left breast and simply combined with matching silk trousers. 012 he referred back to his brand mark of transferring elements of men’s wear into severe pantsuits for women. Mottled grey ensembles on which huge rosettes of colourful pochettes are clinged together, complemented with diagonally placed trilby hats and men’s shoes. 3. Brand scan Analysis of targets/ customers Giorgio Armani has an iconic popularity amongst the elite of society, b eing one of many celebrities favourite designer. Nowadays, Giorgio Armani SpA encompasses a brand architecture of one corporate brand and five sub-labels, â€Å"each catering to different sets of target customers and at different price evels†. His main collection of apparel for ‘Giorgio Armani’ are of the ultra-premium price points, which accordingly more likely to target elderly consumers, therefore reaching the 35-50 year old age group segment. Positioning Defendability Operating in a small niche market, where 1st mover benefit and followers are at â€Å"disadvantage†. Erecting barriers to competition by discouraging entry through expertise, customer loyalty and continuous innovation of new designs, keeps the company ahead from its competitors. Differentiation Giorgio Armani’s brand concept is being sophisticated, targeting the upper-class with high-quality and innovative, elegant designs. â€Å"Elegance doesn’t mean being noticed, it means being remembered. † – (Giorgio Armani) Strategic Orientation Product leadership achieved through good performance having a clear mission for the company: â€Å"My mission has always been to help women and men feel comfortable and confident through the clothes they wear, rather than to create decoration for the sake of it. † (Giorgio Armani, Squidoo, 2012). Giorgio Armani’s symbolic expressive value appeals to consumer’s self-concepts and self-worth prestige, status image. Marketing Mix The 4 P’S demonstrate with what, where and how Giorgio Armani promotes his products in order to succeed with his marketing strategies. Analysis of fashion collections By means of the positioning and the marketing mix of the brand, it clearly illustrates how well Giorgio Armani integrates the concepts, making a clear statement through his collections towards his competitors. Due to the vast increase of sales in Asia, especially in China, after the financial crisis in 2009, the designer himself traveled regularly to the East for certain matters, by which he got the greatest experiences and influences for his pcoming collections. From 2010 onwards, one can indicate a strong emphasis of the Asian culture. â€Å"China approaches fashion with strong enthusiasm, and I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands†¦ We notice this, by wandering around in Shanghai â € ¦ Beijing †¦ and also smaller cities. † (Giorgio Armani) Competitive benchmarking compared to main competitors SWOT Analysis Even though Armani has high brand recognition, being well-known all over the world, faces fierce competition in its industry. Its greatest competitors are Hugo Boss and Gianni Versace since they target the same market. Especially the German brand, Hugo Boss is regarded as a great threat, since the brand implements stringent design and quality standards to produce superior products that deliver value for money. This is difficult to keep up with as Giorgio Armani’s price range is higher than that of Boss’. Further this strength may implicate the threat of brand duplicity. This is due as Armani is catering to a very small upper premium segment target group. An average salary in the UK amounts to approximate 30000? per annum (Council of Mortgage Lenders, 2012). This wage does not make it possible to purchase such expensive goods of Giorgio Armani wherefore brand duplicates seem as a good alternative for the customer. Especially in China, where Giorgio Armani seeks the opportunity of developing and expanding its branches, is considered as the mecca of fakes. 4. Definition of a forecasting plan Branding (image and recognition) Having sponsored the Italian team in the Olympics, Giorgio Armani made great awareness of its brand. Since, Armani is willing to have even greater brand recognition; the Olympics and the world cup in Brazil are a great opportunity to achieve so. Millions of people will be following these events, by interacting in such, Armani could gain a competitive advantage to Hugo Boss and Gianni Versace. Collection architecture The Asian theme appears throughout the years of Giorgio Armani’s collection. Being inspired by the ‘Qi Pao’s’ first, followed by ‘Sari’s’, both serve as great inspiration. In the year 2012, bright colours are combined with black and grey, which could be interpreted as the ‘up and coming’ colourful skyline of Tokyo. Due to the appearances of velvet and wave-like designs in 2010, it is to state that Armani could use these two variations as inspiration for the upcoming season in 2013. Blouses will be straight-cut with a balloon-like ending, such as seen in seasons 2010 and 2011. These will be combined with straight-cut trousers, edging it with a comeback of pointed shoes and a finish-off with trilby hats, as seen in the collection of 2012. These symbols represent power and being dynamic, as the fast-pasting metropolis of Asia. Colours will range from darker Bordeaux reds into degrees of purple, complementary to the beloved plain colour of Mr. Armani himself, black. Distribution plan Giorgio Armani employs 5500 in their direct workforce, having 13 factories and a perpendicular network of exclusive retail stores in 46 countries worldwide. In order to increase their annual revenue of 1,8 â‚ ¬ [=1. 453. 750. 000? (Exchange rate on the 13. 12. 2012) Press Release 2011] billion, Armani could increase their presence of branded flagship stores, with independent retailers and department stores, as well as increasing the availability of online distribution, as Brazil is not listed. Brazil definitely has to be included as this country will have great influence on future campaigns. Communications The world community will come together to celebrate the festivities of the Olympic Games and the World Cup in Brazil together. Brazil being host to many people around the world; creating a feeling of togetherness. Armani can be part of this by sponsoring the Italian team and making aware of themselves. Building up on this strategy, Armani should invest in advertising campaigns, billboards etc†¦, raising positive awareness and excitement towards the brand and the events. Conclusion Giorgio Armani is one of the most famous Italian fashion designers. His style is classic, elegant and discrete – this is reflected in each of his puristic designs. He is the creator of an empire which successfully operating due to efficient marketing strategies, using celebrities to raise awareness with advertising, engaging the company on events such as sponsoring the Olympic team or promoting the new James Bond â€Å"Skyfall† [Vogue, Germany Premiere), the movie in which he accouters the actors. To mention is the correlation between the movie and the designer’s inspirational Asian theme, as Skyfall’s settings partially take place in Shanghai, China (Movie Trailer, Youtube). By means of this, Giorgio Armani outperforms his competitors, bringing his competitive advantage to a new level. Armani, is that what one wants to wear – the oh so traditional, new trend. Overall recommendations When analyzing the world of Giorgio Armani, it seems nearly useless to give recommendation to the company, as he has been successfully managing the company, in all areas, since years. Anyhow, there are little areas where he could make some improvements. Even though Giorgio Armani is a luxurious brand, the brand could offer accessories slightly cheaper such as scarves, since these prices start from 248â‚ ¬ [=200,29? Exchange rate on the 13. 12. 2012) Armani Website] in order to make it possible for customers who desire the brand to make a purchase on a good which they could wear on a daily basis. This would increase even greater brand recognition and higher customer satisfaction, even for those who can’t afford Giorgio Armani itself. It makes them feel to be a small part of the world of Armani. Regarding the failure of interacting the social trend of â€Å"going green† and â€Å"being socially active† in 2009 where Armani presented fur in his catwalk, after making great announcements to PETA. To get rid of his negative image, and create a more valuable relationship to celebrities, he could get involved in social activities. Due to his great relations to celebrities, he might use these, to get those who are highly involved with PETA, such as Katie Holmes, to change his image. Appendix 1. 1 (PETA, 2008) Bibliography Articles| | | Fleuranvil, Fabiola. â€Å"Fashion Marketing Planning. †Ã‚  Ezine Articles. SparkNET, 11 July 2009. Web. 13 Dec. 2012. . | | Modeopfer. Modelabel Giorgio Armani. †Ã‚  Modeopfer 110. N. p. , 15 May 2012. Web. 13 Dec. 2012. . | Books| | | McKelvey, Kathryn, and Janine Munslow. Fashion Forecasting. Chichester, U. K. : Wiley-Blackwell, 2008. Print. | Images| | | * â€Å"Google. †Ã‚  Google. N. p. , n. d. Web. 13 Dec. 2012. | | * http://image. rakuten. co. jp/playerz/cabinet/ax/img55589066. jpg| | * http://www. citypictures1. com/Tokyo-Pictures/Tokyo-Night-483-588-picture. htm| | * http://www. google. de/search? ource=ig&rlz=1G1SVED_ DEDE394&q=logo+armani+jeans#hl=de&tbo=d&rlz=1G1SVED_DEDE394&sclient=psy-ab&q=logo+armani+collezioni&oq=logo+armani+colle&gs_l=serp. 1. 0. 0i30j0i8i30l3. 2513. 15980. 0. 17458. 17. 17. 0. 0. 0. 0. 395. 4859. 2-13j4. 17. 0†¦ 0. 0†¦ 1c. 1. d2_ergZZgEg&pbx=1&bav=on. 2,or. r_gc. r_pw. r_qf. &fp=6d03cd0ad1005791&bpcl=38897761&biw=1366&bih=667| | * http://www. italiadesignerbrands. com/ekmps/shops/annajones198/resources/Design/aj-armani-jeans-logo-56aa0ab37e-seeklogo-com-1-20120718143314-8b93d953. gif| | * http://www. outlet-cities. e/uploads/pics/armani-logo. jpg | Press Release| | | * â€Å"FASHION LEGEND GIORGIO ARMANI ON CNN'S ‘TALK ASIA' – Press Releases – Turner Asia. †Ã‚  FASHION LEGEND GIORGIO ARMANI ON CNN'S ‘TALK ASIA' – Press Releases – Turner Asia. N. p. , n. d. Web. 13 Dec. 2012. | | * Armani SpA, Giorgio. â€Å"2009 Annual Report. †Ã‚  Giorgio Armani Press Release. 2010 Giorgio Armani SpA. Via Borgonuovo 11, Mila no. Printed in Italy, 2010. Web. 13 Dec. 2012. . | Websites| | | * â€Å"2011 Esc Pau Armani Final Ppt.   2011 Esc Pau Armani Final Ppt. N. p. , n. d. Web. 13 Dec. 2012. | | * â€Å"Armani. com Online Store – Autumn-Winter Collection 2012-13. †Ã‚  Armani. com-Online Store. N. p. , n. d. Web. 13 Dec. 2012. ;http://www. armani. com/gb;. | | * â€Å"ELLE a? â€Å" Home – Fashion, Kollektionen, Models, Designer, Mode, Style, Trends. †Ã‚  ELLE a? â€Å" Home. N. p. , n. d. Web. 13 Dec. 2012. | | * â€Å"Fashion News, Latest Trends, Catwalk Photos & Designers (Vogue. com UK). †Ã‚  Vogue UK. N. p. , n. d. Web. 13 Dec. 2012. | | * â€Å"Mode, Trends, Beauty Und People – VOGUE. †Ã‚  VOGUE. N. p. , n. d. Web. 13 Dec. 012. | | * â€Å"Oil Rich. †Ã‚  ELLE. N. p. , n. d. Web. 13 Dec. 2012. ;http://www. elle. com/;. | | * â€Å"Peta. de. †Ã‚  :: Pinocchio Armani. N. p. , n. d. Web. 13 Dec. 2012. ;http://www. peta. de/web/pinocchi oarmani. 1842. html;. | Youtube| | | * James Bond 007 Skyfall | International Trailer (2012) ; Gewinnspiel. †Ã‚  YouTube. YouTube, 31 July 2012. Web. 13 Dec. 2012. . | ——————————————– [ 1 ]. This research is based on my experiences of the internship I took part during Summer 2012 in London.

German Loan Words Used in English

German Loan Words Used in English If you are an English-speaker, you already know more German than you may realize. English and German belong to the same â€Å"family† of languages. They are both Germanic, even though each has borrowed heavily from Latin, French, and Greek. Some German words and expressions are used constantly in English. Angst, kindergarten, gesundheit, kaputt, sauerkraut, and Volkswagen are just some of the most common. English-speaking children often attend a Kindergarten (childrens garden). Gesundheit doesnt really mean â€Å"bless you,† it means â€Å"health†- the good variety being implied. Psychiatrists speak of Angst (fear) and Gestalt (form) psychology, and when something is broken, its kaputt (kaput). Although not every American knows that Fahrvergnà ¼gen is â€Å"driving pleasure,† most do know that Volkswagen means â€Å"peoples car.† Musical works can have a Leitmotiv. Our cultural view of the world is called a Weltanschauung by historians or philosophers. Zeitgeist for â€Å"spirit of the times† was first used in English in 1848. Something in poor taste is kitsch or kitschy, a word that looks and means the same as its German cousin kitschig. (More about such words in How Do You Say â€Å"Porsche†?) By the way, if you were unfamiliar with some of these words, thats a side benefit of learning German: increasing your English vocabulary! Its part of what the famous German poet Goethe meant when he said, â€Å"He who doesnt know foreign languages, doesnt know his own.† (Wer fremde Sprachen nicht kennt, weiß auch nichts von seiner eigenen.) Here are a few more English words borrowed from German (many have to do with food or drink): blitz, blitzkrieg, bratwurst, cobalt, dachshund, delicatessen, ersatz, frankfurter and wiener (named for Frankfurt and Vienna, respectively), glockenspiel, hinterland, infobahn (for â€Å"information highway†), kaffeeklatsch, pilsner (glass, beer), pretzel, quartz, rucksack, schnaps (any hard liquor), schuss (skiing), spritzer, (apple) strudel, verboten, waltz, and wanderlust. And from Low German: brake, dote, tackle. In some cases, the Germanic origins of English words are not so obvious. The word dollar comes from German Thaler - which in turn is short for Joachimsthaler, derived from a sixteenth-century silver mine in Joachimsthal, Germany. Of course, English is a Germanic language to begin with. Although many English words trace their roots back to Greek, Latin, French, or Italian, the core of English - the basic words in the language - are Germanic. Thats why it doesnt take too much effort to see the resemblance between English and German words such as friend and Freund, sit and sitzen, son and Sohn, all and alle, flesh (meat) and Fleisch, water and Wasser, drink and trinken or house and Haus. We get additional help from the fact that English and German share many French, Latin, and Greek loan words. It doesnt take a Raketenwissenchaftler (rocket scientist) to figure out these â€Å"German† words: aktiv, die Disziplin, das Examen, die Kamera, der Student, die Universitt, or der Wein.   Learning to use these family resemblances gives you an advantage when working on expanding your German vocabulary. After all, ein Wort is just a word.

Canadian Senators Salaries 2015-16

Canadian Senators Salaries 2015-16 There are normally 105 senators in the Senate of Canada, the upper house of the Parliament of Canada. Canadian senators are not elected. They are appointed by the Governor General of Canada on the advice of the Prime Minister of Canada. Salaries of Canadian Senators 2015-16 Like MPs salaries, the salaries and allowances of Canadian senators are adjusted on April 1 each year. For the 2015-16 fiscal year, Canadian senators received an increase of 2.7 percent. The increase is still based on an index of wage increases from major settlements of private-sector bargaining units which is maintained by the Labour Program in the federal Department of Employment and Social Development Canada (ESDC), however there is a legal requirement that Senators be paid exactly $25,000 less than MPs, so the percentage increase works out a bit higher. When you look at Senators salaries, dont forget that while Senators do have a lot of traveling, their working hours arent as strenuous as those of MPs. They dont have to campaign to get re-elected, and the Senates schedule is lighter than in the House of Commons. For example, in 2014, the Senate sat on just 83 days. Base Salary of Canadian Senators For the fiscal year 2015-16, all Canadian Senators made a basic salary of $142,400. This was up from $138,700, which was the previous term salary. Extra Compensation for Additional Responsibilities Senators who have extra responsibilities, such as the Speaker of the Senate, the Leader of the Government and the Leader of the Opposition in the Senate, government and opposition whips, and chairs of Senate committees, receive additional compensation. (See chart below.) Title Additional Salary Total Salary Senator $142,400 Speaker of the Senate* $ 58,500 $200,900 Leader of the Government in the Senate* $ 80,100 $222,500 Leader of the Opposition in the Senate $ 38,100 $180,500 Government Whip $ 11,600 $154,000 Opposition Whip $ 6,800 $149,200 Government Caucus Chair $ 6,800 $149,200 Opposition Caucus Chair $ 5,800 $148,200 Senate Committee Chair $ 11,600 $154,000 Senate Committee Vice-Chair $ 5,800 $148,200 *The Speaker of the Senate and the Leader of the Government in the Senate also get a car allowance. In addition, the Speaker of the Senate receives a residence allowance. Canadian Senate Administration The Canadian Senate remains in the throes of reorganization as it attempts to cope with the   problems that arose from the initial expenses scandal that centered on Mike Duffy, Patrick Brazeau, and Mac Harb, who are were trial, and Pamela Wallin, who was also under RCMP investigation. Added to that was the impending release of a comprehensive two-year audit by the office of Michael Ferguson, the Auditor General of Canada. That audit covered the expenses of 117 current and former Senators  and recommended that about 10 cases were  referred to the RCMP for criminal investigation. Another 30 or so cases of problematic spending were discovered, primarily having to do with travel or residency expenses. The Senators involved were either required to repay the money or   able to take advantage of a new arbitration system arranged by the Senate. Former Supreme Court Justice Ian Binnie was named as an independent arbitrator to settle disputes the affected Senators had. One thing that became clear from Mike Duffy trial was that Senate procedures have been lax and confusing in the past, and will need a lot of effort for the Senate to handle the public outrage and to get things on an even keel. The Senate is continuing to work on improving its processes. The Senate does publish quarterly expenditure reports for Senators.

Social Media & Public Relations Essay Example | Topics and Well Written Essays - 1750 words

Social Media & Public Relations - Essay Example As the Internet has transformed into a sophisticated hub for ‘netizens’ so as to the nature of online communication and exchanges of propaganda, campaigns, and information drive (Duhe, 2007).These changes are obviously referring to the significant changes in the way Facebook, Twitter, and blogs provide means of communication outlets that are not available in the early 20th century. For this research, we will focus largely on the use of Facebook in revolutionizing the conduct of public relations in recent times. The Value of Social Media to Public Relations In the past, press releases were an integral component of public relations until online news releases agencies began to appear in the 1990s, creating a halt from too much reliance on fax machines and e-mails. As the years passed, press releases continued to exist but were also modified to fit the changes in the medium used. Press releases are now exchanged at a fast pace and in the most convenient way: using embedded m ultimedia. Green (2010) calls this as a creativity aspect of public relations that is driven by the swift breakthroughs in Internet programming and online software available as open source. Being creative is part of the trend in public relations, and according to Green (2010), this is an important component in being successful in public relations. According to Grunig (2009), the age of digitalization prompts a turnaround of events in the way public relations is conducted. However, with the greatest help that social media partake to the field of public relations, it is high time to shift the way things are conducted in this kind of specialization. Grunig (2009) mentioned that there is a need to â€Å"reinstitutionalize public relations as a behavioral, strategic† field rather than being an obsolete â€Å"symbolic, interpretive† field. Social media is regarded by many public relations professionals as an effective tool in â€Å"communicating with strategic publics† (Lewis, 2010, p. 1). Lewis (2010) further stated that the use of social media in public relations is also needed in teaching even college students to contribute to the growing success of the renewed public relations in the 21st century. With the latest applications and social media sites available for product branding and advertising, it is also a must to get acquainted with the wise use of social media, which is popularly known as â€Å"media literacy† (Lewis, 2010, p. 1). Even Facebook, for instance, has been widely suggested by PR instructors for their students to utilize in order to create an online community (Sutherland, 2011). Furthermore, the study conducted by Wright and Hinson (2008, p. 1) regarding the use of social media in public relations revealed that Facebook is considered the most important social media followed by â€Å"microblogging sites Twitter, search engine marketing, YouTube, electronic forums, and podcasts.† The study that started in 2005 was conducted to measure the impact of social media and other communication technologies in public relations. The results of the study show that social media â€Å"have brought dramatic changes† to the many aspects of public relations (Wright & Hinson, 2008, p. 2). The developments in terms of the

Customer experience Essay Example | Topics and Well Written Essays - 250 words

Customer experience - Essay Example When being given service, the customers will feel appreciated because the attendants will use etiquettes and respect the decision they make. In addition, the will feel appreciated by being given offers. Moreover, the customers will not be restricted. They will be allowed to see what is happening in the stores. This will make them feel important. Free services such as wifi will make the customers to spend even more time in the stores. The shop will show them various mobile phones and other technological gadgets. In addition, they will be informed of their distinct specifications. This will increase their level of confidence towards the products being offered. This is because they can be able to check whether the gadget being purchased meets the specific requirements. When solving a problem, the customers will feel engaged because they will be taken through the steps being used come into a conclusion. This will improve their confidence towards the shop. Once they purchase a product or even fail to purchase a product, they will feel important by being appreciated for taking their time to visit the shop. All these experience will play a significant role in increasing their confidence and changing their perception towards the shop. In addition, they will increase the customer loyalty towards the shop and products being sold