Research proposal Essay Example | Topics and Well Written Essays - 1250 words

Research proposal - Essay Example Similarly, it will look at all the setbacks of a micro business when the particular steps are not accomplished. For instance, a micro business should ensure all the customer relationship managers keep close business relationships with their customers (Fjermestad and Romano, 2006:9). This will prepare the managers to ensure they are serving the customers according to their needs. With satisfied customers, it is most likely that the business will thrive in execution of its duties. However, in most cases, managers that are haphazard in their duties will repel customers. Therefore, it is in the best interests of the micro business to consider this factor. Literature Review Customer relationship management depicts the model that is used in micro business to interact with the customers that are allied to the business. Similarly, it also depicts preparation for interactions with the potential customers that are likely to transact businesses with the business in the near future. Therefore, t he management should be prepared to deal with these customers in the best way possible. To begin with, there is a need to use technology in organizing the activities of the business, which includes use of sophisticated technology in dealing with customers (Fjermestad and Romano, 2006:19). ... With such preparation, the business will serve customers in the best manner possible. As such, customers will not waste their time while waiting to be served. Similarly, the business should be well prepared in sales and marketing. Sales and marketing starts with the incumbent customers and extends to other customers that do not have any information relating to the business. Therefore, the customer service relationship management will have to engage other creative measures in reaching out to other customers in the region. Without such activities, the business is likely to record dismal performance (Winter, Zhao and Aier, 2010:353). In addition to this, there is a need for technical support. This is an aspect that deals with technical and complex issues while dealing with customers. Some customers have technical sues that are not solved without technical support. This will lead to satisfactory delivery of services. This research will use numerous methods in evaluating the customer rela tions management in the micro business. First, it will highlight the technology that is used in customer services (Khosrowpour, 2006:16). Since technology is a vital factor, gathering ample information on this factor will be instrumental in the research. Secondly, the research will reflect on the activities the firm uses in strengthening customer relations. This includes CRM systems used as call centers, CRM representatives that are present in the field, CRM used in telemarketing, CRM systems in the field controlled by managers, CRM systems used for marketing and CRM systems to service customers and clients (Krishnamurthy, 2006:120). Research objectives Research objectives are deemed to highlight on the effectiveness and efficiency of the CRM. If CRM is hell-bent on these objectives,