Carnival Cruise Lines - 1302 Words

Carnival Cruise Lines is a British-American owned cruise line based in the Doral suburb of Miami, Florida (Carnival Cruise Lines, n.d.). The company offers vacations that appeal to a wide range of lifestyles and budgets. Carnival was founded in 1972 as an independent company by Ted Arison. The cruise line company became known as the world’s most popular cruise line and in 1987 it made an initial public offering of 20 percent of its common stock. The public offering provided the company with an influx of capital that allowed the company to begin expanding through acquisitions. The company formed Carnival Corporation plc in 1994 and Carnival Cruise Lines became its flagship brand (Mission History, 2010). Carnival Corporation has acquired†¦show more content†¦The hybrid structure is under Carnival Cruise Lines which is only one of the brands under Carnival Corporation plc. The corporation doesn’t have a long hierarchy of authority instead it has a few layers of corporate officers and board of directors (Officers, 2010). There are six corporate officers that consist of executive, operating and financial officers, as well as vice presidents of shared services for the multiple brands, general counsel and controller for the corporation. The cruise line only has one executive officer. Gerald R. Cahill is Carnival Cruise Lines’ only president and chief executive officer except for the executives over the Australia and UK divisions. Majority of the company’s employees are shipboard. There is a one-to-three ratio of staff to passenger on every carnival ship, ensuring excellent customer service. Carnival has a horizontal communication amongst the six corporate officers and board of directors. Corporate governance extends from the ship, through the operating lines and senior corporate management to the board of directors. *Carnival is a profitable company and is now the leader in the contemporary cruise sector. The line has launched a $250 million enhancement program on its eight fantasy-class ships. The enhancement will include installation of a water park on board, an adult-only retreat, tropical-themed mid-ship pool area, and other innovative features. Carnival’s formerShow MoreRelatedCarnival Cruise Lines Of Carnival872 Words   |  4 PagesCarnival Cruise Lines is one of the most profited and vacationed cruise line. All over the world, tourists venture this billion-dollar cooperation and have never thought their business strategy to keep them profitable every year. With all the fun it comes, it has a big price tag to operate these liners. But, their current strategy will eventually decline if the cooperation does not implement new ways to keep the company successful. In the recent years, the Carnival was a successful cruise linesRead MoreCarnival Cruise Lines604 Words   |  3 Pagescontributed to the growth of cruise lines are that they took place on the open sea. The possibilities for passengers were endless. It was normal for people to travel by boat for business or as a job, but to travel on a cruise line for vacation on the open sea made the idea of it all exciting and intriguing. Another factor is that the ports that all the cruise lines were embarking from led to a mass market. Another factor that contributed to the growth of the cruise-line industry would be the beginningRead MoreCarnival Cruise Lines Essay2733 Words   |  11 PagesCarnival Cruise Lines: Exploring a Sea of Global Opportunity Carnival Cruise Lines is one of the most successful cruise lines in the world. They have taken an industry that once only catered to the elite and turned it into a possibility for people of varying economic means all over the world. In their quest to provide a service with mass appeal, Carnival has become the very definition of international business. The cruise line industry has seen a substantial amount of growth in the lastRead MoreExecutive Summary : Carnival Cruise Lines1952 Words   |  8 PagesExecutive Summary Carnival Cruise Lines is the leading company in the cruise travel industry. Currently, the company is planning to run a marketing campaign in the state of Texas. The campaign features a family cruise trip lottery draw, targeting at wealthy young families. To determine the most appropriate areas in Texas to successfully run this campaign, we conducted a geo-demographic analysis on all Texas zip codes. This report shows our analysis procedures and the final areas we chose. In thisRead MoreCarnival Cruise Line Case Study1584 Words   |  7 PagesManagement 479 10 October 2014 FINAL EXAM: Carnival Cruise Line Case Study Carnival Cruise line has done a tremendous job â€Å"staying afloat† during the past recession where vacations and luxury items have suffered. Currently trading on the New York Stock Exchange (NYSE) at $35.51 per share with a total volume at 6.2 million, this global cruise lines is one of the largest vacation companies in the world. With multiple cruise brands under the Carnival umbrella, Carnival has diversified globally and provenRead MoreCarnival Cruise Lines Case Analysis Essay1264 Words   |  6 PagesCarnival Cruise Lines is the largest cruise company in North America and carries more than 60,000 passengers a week. The Carnival experience is the standard against what past cruisers judge their later cruise experiences. Carnival has captured the fun psychographic and has a strong reputation for an enjoyable, relaxed cruise. Furthermore, Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear v ision and knowledge aboutRead MoreCruise Marketing Strategies of Carnival Cruise Lines and Thomas Tui2353 Words   |  10 Pages209AMG Tourism Marketing 1 Cruise Marketing Strategies of Carnival Cruise Lines and Thomas TUI Monisha Chauhan 3093632 This report will identify the cruise marketing strategies of Carnival Cruise Lines and Thomson TUI in the UK. The report will be comparing each company to the other and how well each company is performing throughout the years gone by. Assessment of their positioning and pricing policies also will be acknowledged. It will also review theRead MoreCarnival Cruise Lines: Exploiting a Sea of Global Opportunity1093 Words   |  5 PagesEdition Carnival Cruise Lines: Exploiting a Sea of Global Opportunity. Summary: The case has given us the definition of Cruise, as well as the history of Cruise. Nowadays, there are 2 biggest companies: Carnival and Royal Caribbean nominated the Cruise Industry with total of 72% of the market. By far, Carnival is the bigger than Royal Caribbean. Furthermore, the case goes deeper about the company – Carnival; for example; history, business background and business potential of Carnival. Carnival hasRead MoreCarnival Cruise Lines: Long and Short Term Strategies Essay8254 Words   |  34 PagesCarnival Cruise Lines: Long and Short Term Strategies Contents Contents 2 History of the Carnival Corp 3 Mission and Vision Statements 5 SWOT Analysis 6 Business Ethics for Carnival Cruise Lines 8 Social, Cultural, Demographic, and Environmental Forces 10 Social Forces 10 Cultural Forces 10 Demographic Forces 10 Environmental Forces 11 External Forces 11 Economic forces 11 Government, Legal, and Political Forces 13 Internal Operations Strengths and Weaknesses 16 ManagementRead MoreCarnival Cruise Lines: Increasing Sales Team Efficiency Through Lead Scoring and Ivr2288 Words   |  10 PagesCarnival Cruise Lines: Increasing Sales Team Efficiency Through Lead Scoring and IVR Table of Contents Introduction 3 SWOT Analysis 4 Lead Scoring 7 Interactive Voice Response 8 Conclusion 9 References 11 Introduction Carnival Corporation amp; PLC is the world’s largest cruise ship operator, comprised of 100 cruise ships representing 10 cruise lines. The combined companies serve approximately 10 million guests per year, with sailings from ports in North America, Europe and